By

Kristin Brandt

A new website for Sundin Associates

When approaching our most recent website redesign, we had a few goals including developing a site that was easy to read and navigate, while highlighting the most dynamic content – news, opinions, and new projects. With this in mind, we decided to cut back on many of the informational pages found on our past sites,...

Women in Banking in Wisconsin

This April, Kristin will be joining an all-star lineup of women including Executive Coach, Sarah Noll Wilson, and “Girl Banker” Natalie Bartholomew, at the Wisconsin Bankers Association’s Women in Banking Conference. During her session, Kristin will be sharing her experiences and insights as a working mother, business owner and amateur athlete looking to keep her...

What teaching my kids about their new accounts taught me

5 minutes after explaining to our 16-year-old son the importance of keeping track of his new debit card, he left for the mall – and left the card on the kitchen counter. Opening new checking and savings accounts for our children has been an eye-opening experience for me, both as a mother and a bank...

Breaking down enthusiasts, influencers & ambassadors

Kristin breaks it down the differences between brand ambassadors, influencers & enthusiasts.

Should your marketing have a message?

In light of the reactions to Gillette's new The Best a Man Can Be campaign, Kristin considers whether your marketing should have a "message."

Let’s Make Instagram Better

I recently started volunteering to support my summer camp's marketing & communication strategy, which has given me some time and opportunity to dig into Instagram, and I've come to one conclusion – we marketers can't have nice things.

Always Be Branding

Building brand recognition takes time - and resisting the temptation to "mix it up" - but with patience and consistency the results speak for themselves.

Why my kids hate email

This weekend, I asked my 13-year-old daughter, and member of Generation Z, why she had a problem with email and I realized my kids are not the problem. The problem is us.

Have you Googled Your Business?

When left to its own devices, Google will rely on information provided to them by visitors – and visitors are becoming increasingly reliant on the information provided to them by Google My Business. How can you ensure the information is accurate?

Why I won’t read your email (or, why you shouldn’t buy email lists)

Kristin contemplates recent plumbing-related solicitations and how they perfectly illustrate why cold email doesn't work.
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