I recently started volunteering to support my summer camp's marketing & communication strategy, which has given me some time and opportunity to dig into Instagram, and I've come to one conclusion – we marketers can't have nice things.
Building brand recognition takes time - and resisting the temptation to "mix it up" - but with patience and consistency the results speak for themselves.
This weekend, I asked my 13-year-old daughter, and member of Generation Z, why she had a problem with email and I realized my kids are not the problem. The problem is us.
When left to its own devices, Google will rely on information provided to them by visitors – and visitors are becoming increasingly reliant on the information provided to them by Google My Business. How can you ensure the information is accurate?
For Kristin, the answer is yes if she is truly not going to be responding to an email in a timely fashion (as in a few days, not a few hours). But in those cases when she is working, but not in the office, either at a conference or visiting a client, the answer is...
Preparing to teach this year's Content Marketing class at ABA Bank Marketing School, I found myself reflecting on the nature of most business & bank blogs, and whether they are, in fact, blogs.
With regulations still pending, banks and credit unions are in a funny place when it comes to ADA compliance – do they dedicate resources towards bringing their sites and related technology in-line with (WCAG) 2.0 AA standards, or do they "wait and see" and risk litigation?
