How To

Are your holiday hours on Google My Business?

With the approach of any state or federal holiday, organizations spend a lot of time and effort making sure customers and members know they will be closed, or have modified hours. But with all the places this information is shared – home pages, online banking, social media, doors, video screens, email newsletters, counter cards and...

Say Goodbye to Your Gray Facebook Badge

Recently those charged with managing a Facebook Page were greeted with this screaming message: To give you some background – in an attempt to combat fake news, Facebook introduced the capability to verify a domain in 2018 to “ensure that only verified owners can edit the way their content appears on Facebook.” Verified Pages received...

Linkedin Profile Checklist for Financial Professionals

LinkedIn is a powerful tool for professionals in all industries to build your personal brand, make connections, access new information, and engage in social selling for your financial institution. But if you find getting your LinkedIn profile updated, and maximizing these opportunities, overwhelming, you are not alone! To help you get started, we have developed...

How to encourage recommendations & reviews

According to BrightLocal, 85% of consumers read reviews for local businesses, with 91% of those aged 18-34 saying they trust online reviews as much as personal recommendations. Given the growing importance of reviews, how do we encourage customers to leave reviews and recommendations? It turns out that, according to the same survey, 68% of customers...

What to do about a bad review

I recently heard a story about a bike shop which, after a mechanic “suggested” to a customer that riding their mountain bike during mud season might not be optimal for the trails, received a scathing review on Facebook from the customer. The review was unfair, and after some private communications with the customer, was resolved...

Quantity vs Quality – A real world test

“But, how often should I post?” is a question that has been asked countless times, in numerous blogs and conferences. And those looking for an easy answer are often frustrated. The statistics say more is better – here is one breakdown from Volusion sure to make your head spin: Facebook 1-2 times per day. HubSpot’s research found...

Facebook Pages are Changing. Again.

Facebook is rolling out more changes – including a way for consumers and competitors to see what businesses are advertising, and a new look to Pages.

How to regain control of your Facebook posts

Facebook has introduced domain verification which makes it easier for businesses to edit links from their own site – as well as promises to protect your content by preventing misuse of your domain and keeping bad actors from spreading misinformation.

How to use stock photography

Stock photos. You know you hate them. And it's easy to see why – people in stock photos are too happy (particularly about things they are looking at together on their computer), too pretty, too stylish, and too sunny. But instead of fighting stock photography, let's instead explore ways to utilize it better.

Are you happy with your LinkedIn profile?

The irony of the idea that I am speaking regularly to clients about how their institution and their employees can utilize LinkedIn to promote their business is that I’m not entirely happy with my profile.
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