Get to know Sundin Associates

If you asked our clients to describe us, they would say we’re small but mighty.

We’re a team of scrappy techies, marketing nerds, data buffs and design geeks who would never call ourselves “gurus” or “ninjas” – mostly because we believe there is always more to learn. (But we don’t mind if you call us that).

We’re always smart, sometimes sexy, but never showy.  We’re creative, but pragmatic.

As one of the first marketing agencies to focus solely on financial marketing over 40 years ago, innovation is in our DNA. Our team’s creative endeavors – both inside and outside of the shop – fuel our signature “figure-it-out” mentality that drives us – and results for our clients.

Our Specialty

At Sundin Associates, we’ve devoted ourselves to serving banks and credit unions since 1976. 

In that time, we’ve learned a lot about how banks and credit unions work.

Checking accounts. Loans. CDs. Sure banks and credit unions today may have a lot of the same products and services, but every one really is different – with unique strengths, relationships with its customers, and brand attributes.

That’s why when it comes to marketing, you need an agency that’s different. One that not only understands financial marketing, but also has the know-how, creativity, and collaborative spirit to help make yours stand apart. Since 1976, Sundin Associates has been helping small- and mid-sized financial institutions build business and exposure.

We offer a degree of knowledge and experience that few organizations outside of banking can claim.

The financial services marketplace is unlike any other:

  • Complex and competitive

  • Rigorously regulated

  • Customer-centric

  • Fast moving


Advertising planning
Campaign development
Media planning & placement
Marketing strategy
Product development 
Pricing & repricing
Mergers & acquisitions
Video development


Brand evaluation
Brand development & launch
Branding maintenance
Mergers & name changes
Identity development
Logo development


Website development
CMS integration
Responsive design
Management & training
Email marketing
Display & search advertising
Online video


Strategic development
Social media implementation
Employee policies & training
Channel selection & setup
Management & monitoring
Measurement & evaluation
Social media advertising
Influencer marketing


 Keynotes | Sessions | Workshops | Panels
Let us bring our knowledge, experience and common-sense approach to your organization or event.


Whether we are creating a compelling new corporate identity, implementing a smooth grand opening, handling a delicate public relations issue, or producing TV and radio spots, annual reports, newsletters or websites, we deliver just what our clients need. Nothing less.

Our people are professional communicators, passionate about our clients.

They are strategic thinkers, designers, writers, engineers, artists, photographers, media planners, and data junkies. They are also moms, dads, skiers, cyclists, painters, potters, bloggers and community activists, bringing their collective experiences to the table to provide insight, creativity and results.

Click on the photos below to meet the members of our team.

Now it's your turn!

Call, email or visit and tell us about your organization.

508.650.3881 (fax)

info @

34 Main Street, 3rd Floor
Natick, MA 01760