At Sundin Associates, we’ve devoted ourselves to serving financial service institutions since 1976. 

In that time, we’ve learned a lot about how banks and credit unions work.

Checking accounts. Loans. CDs. Sure banks and credit unions today may have a lot of the same products and services, but every one really is different – with unique strengths, relationships with its customers, and brand attributes.

That’s why when it comes to marketing, you need an agency that’s different. One that not only understands financial marketing, but also has the know-how, creativity, and collaborative spirit to help make yours stand apart. Since 1976, Sundin Associates has been helping small- and mid-sized financial institutions build business and exposure.

The financial services marketplace is unlike any other:

  • Complex and competitive

  • Rigorously regulated

  • Customer-centric

  • Fast moving

We offer a degree of knowledge and experience that few organizations outside of banking can claim.


Advertising planning
Campaign development
Media planning & placement
Marketing strategy
Product development 
Pricing & repricing
Mergers & acquisitions
Video development


Brand evaluation
Brand development & launch
Branding maintenance
Mergers & name changes
Identity development
Logo development


Website development
CMS integration
Responsive design
Management & training
Email marketing
Display & search advertising
Online video


Strategic development
Social media implementation
Employee policies & training
Channel selection & setup
Management & monitoring
Measurement & evaluation
Social media advertising
Influencer marketing


 Keynotes | Sessions | Workshops | Panels
Let us bring our knowledge, experience and common-sense approach to your organization or event.

Named one of the Best Bank Marketing Agency in Massachusetts
by readers of Banker Tradesman | 2017 – 2008

Named the Best Bank Marketing Agency in Connecticut
by readers of The Commercial Record | 2017 – 2013


Whether we are creating a compelling new corporate identity, implementing a smooth grand opening, handling a delicate public relations issue, or producing TV and radio spots, annual reports, newsletters or websites, we deliver just what our clients need. Nothing less.

Our people are professional communicators, passionate about our clients.

They are strategic thinkers, designers, writers, engineers, artists, photographers, media planners, and data junkies. They are also moms, dads, skiers, cyclists, painters, potters, bloggers and community activists, bringing their collective experiences to the table to provide insight, creativity and results.

Click on the photos below to meet the members of our team.

Let's Get Started

508.650.3881 (fax)

info @

34 Main Street, 3rd Floor
Natick, MA 01760