Sundin Marketing recently launched a new website for Jewett City Savings Bank, a community bank serving businesses and individuals in Eastern Connecticut.
The site, which was last redesigned in 2017, represents an evolution of the Bank’s branding and messaging with an expanded color palette and refreshed design. New navigation allows for quick access to multiple pages, while also providing opportunities for additional cross-sell or communication. Images were selected to reflect the diverse community served, while also supporting the Bank’s branding.
Individual location pages for each branch were introduced to improve the quality of the information provided to visitors, while also increasing the Bank’s position in Google’s Local Pack.
One goal for the new site was to improve Accessibility for visitors to the site, while also decreasing reliance on third-party accessibility tools which according to some sources may actually cause problems for visitors. Upon launch, initial tests conducted by SiteImprove reflected a score of 90.8 out of 100.
To ensure the site remained in compliance, and the Bank’s marketing team understood the options they had for managing and updating the site with WordPress, the Content Management System (CMS), we created a custom user guide and provided training for the staff.
Introduced in time for the Bank’s 150th Anniversary celebrations, within weeks of the launch we updated the site with the new 150th logo, with new content to be added throughout the year.
The site, which was completed on time and on budget, is a reflection of our website process and philosophy, as well as the long-time relationship we’ve enjoyed with Jewett City Savings Bank.