Sundin Marketing


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Admittedly, we don’t update this area nearly as much as we should – but that’s because we are spending most of our time working on projects for clients.

PMC Podcast – Unpaved edition – now available

The Pan-Mass Challenge has released a new podcast episode – The one about PMC Unpaved.

Launched in 2022, PMC Unpaved is a gravel bike ride over the scenic backroads of the Berkshires in western Massachusetts which raises funds for Dana-Farber Cancer Institute.

During the episode, Agency president Kristin Sundin Brandt and Bill Alfano, the PMC’s Vice President of Marketing & Strategic Marketing, spoke with PMC President Jarrett Collins and Living Proof PMC/PMC Unpaved rider Christina Lake as they shared their memories of the inaugural PMC Unpaved.

All episodes of the PMC Podcast, which is produced by Sundin Marketing, are available on your favorite podcast app, or through the PMC’s website.

For information about PMC Unpaved, including how to ride, volunteer or donate, visit