financial marketing

Mo on Parade

Working with Guerilla Billboards, a mobile billboard company we've worked with for other Bank campaigns, we created a "float" featuring the Bank's mascot, Mo, holding an American flag.

Making an Executive Report Happen

This year, First County Bank's Executive Report had an additional mission – to help introduce the Bank's new branding & positioning statement . . . Let's Make It Happen.

Stash McCash Goes Back to School

With the help of illustrator Len Peralta, we gave Jewett City Savings Bank's financial education mascot Stash McCash, a personality injection as well as connected to local events in the second generation of the Bank's school calendar.

Running with the MBTA

Our goal was to reinforce The Village Bank's position as a local option for mortgage financing, while subtly connecting with the area's vibrant running community.

Making Local Connections

Creating merchandising which supports the Bank's brand and reinforces the institution's history and connection to the Blackstone Valley.

Your Life. Your Bank. Your Annual Report.

The 2016 Jewett City Savings Bank Annual Report was designed to both introduce, and support, the Bank's new branding campaign – Your Life. Your Bank.

Your Life. Your Bank.

In addition to refreshing the look of materials including advertising, merchandising and collateral, our goal was to move away from product-centered messaging by focusing on the role the Bank plays in the lives of their customers and members of the community.

Slow Down for Pokémon

How can you take advantage of a trend while still remaining true to the branding, and strategic goals, of your organization? This was the question from Charles River Bank as we considered the opportunities available through Pokémon Go, the wildly popular “augmented reality” mobile game. Through conversations with the Bank, our original goal was to...

Mo steps into the real world

Originally created as part of a video spot promoting MutualOne Bank’s mobile banking services, “Mo,” a funny blue and green square without arms, hands or a face, became a surprise hit among employees, quickly became an integral part of the Bank’s branding. Given his popularity, and the Bank’s active role supporting and attending community events...

Great ideas start (over) here

As client Level One Bank prepared to open their new Detroit office, they presented us with a unique problem – how to make sure people found their front door. The issue, as illustrated in the photos below, is that the door to the new office would be to the left of the building’s main entrance....
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