By

Kristin Brandt

A new website for the Bike Guy

As Steve the Bike Guy approached the 5th anniversary of opening the Velo Studio in Sherborn, it was time to clean up the workshop, and his website. Visitors to the site will notice several big changes, including larger images, new navigation and the vibrant palette utilized in all of Steve’s branding including kits (jerseys and...

Marketing Communication Internship Available

We are seeking a bright, creative and hard-working intern to assist our account management, creative and support teams with a range of projects. Interns at Sundin Associates gain hands-on experience by working on a variety of assignments including: Supporting ongoing social media and content marketing strategies Proofreading and editing of client projects including websites, print...

Quantity vs Quality – A real world test

“But, how often should I post?” is a question that has been asked countless times, in numerous blogs and conferences. And those looking for an easy answer are often frustrated. The statistics say more is better – here is one breakdown from Volusion sure to make your head spin: Facebook 1-2 times per day. HubSpot’s research found...

Does my financial institution care about me?

It has been a busy couple of months in the Brandt household as we took time to do some significant financial housecleaning. In the last four months, we have: Applied for, and opened, a new Home Equity Line of Credit at our primary financial institution Opened a new Health Savings Account at our primary financial...

Controlling Your Digital Content

At the last ABA Marketing Conference, Kristin was invited to sit down with ABA SVP, Shelly Loftin, to discuss digital content, and local search. Now you can listen in to their conversation! Controlling Your Digital Content Podcast Interview with Kristin Brandt One of the greatest benefits of digital marketing is that it has a huge...

A new website for Sundin Associates

When approaching our most recent website redesign, we had a few goals including developing a site that was easy to read and navigate, while highlighting the most dynamic content – news, opinions, and new projects. With this in mind, we decided to cut back on many of the informational pages found on our past sites,...

Women in Banking in Wisconsin

This April, Kristin will be joining an all-star lineup of women including Executive Coach, Sarah Noll Wilson, and “Girl Banker” Natalie Bartholomew, at the Wisconsin Bankers Association’s Women in Banking Conference. During her session, Kristin will be sharing her experiences and insights as a working mother, business owner and amateur athlete looking to keep her...

What teaching my kids about their new accounts taught me

5 minutes after explaining to our 16-year-old son the importance of keeping track of his new debit card, he left for the mall – and left the card on the kitchen counter. Opening new checking and savings accounts for our children has been an eye-opening experience for me, both as a mother and a bank...

Breaking down enthusiasts, influencers & ambassadors

Kristin breaks it down the differences between brand ambassadors, influencers & enthusiasts.

Should your marketing have a message?

In light of the reactions to Gillette's new The Best a Man Can Be campaign, Kristin considers whether your marketing should have a "message."
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