By

Kristin Brandt

Supporting Team Perry

In 2017, Kristin joined Team Perry, a Pan-Mass Challenge (PMC) team with the mission to eliminate gastrointestinal cancers – which represent almost 1/4 of all new cancer diagnosis, and 1/3 of the cancer deaths, each year – by funding research and treatment programs at Dana-Farber Cancer Institute. Started in 2001 by Melissa Jacoby after the...

It’s time to give better advice

CNBC recently shared a tweet with personal financial expert, Suze Orman, stating that buying coffee every day is like “peeing $1 million down the drain,” because, that money, when invested in a Roth IRA for 40 years would equal $1 million. The responses have been priceless: Buy nothing which brings you joy. Hoard your money...

Socks for Small Business Week

When First County Bank called looking to do something “cool” for Small Business Week, we knew just what they needed to do. Hand out socks. But we are getting ahead of ourselves. With just over five weeks to take a campaign from idea to execution, we wanted to come up with something that would inspire...

Unhappy customers – They just won’t come back

Once upon a time, a client received complaints from customers about the paper in their new receipt printers. It was too flimsy. Considering the options for replacing the paper, I was struck by how invested a customer must be to complain about something as mundane as receipt paper. I have received some receipts I’ve been...

Maximizing Your Personal Brand at Massachusetts Women in Banking Conference

At the 7th Annual Massachusetts Bankers Association’s Women in Banking conference, Kristin will be sharing insight and advice with attendees on how to use social media to maximize their personal brand. Studies show that a strong personal brand can improve not only sales and performance but also employee satisfaction and retention. In her session, attendees...

A new website for the Bike Guy

As Steve the Bike Guy approached the 5th anniversary of opening the Velo Studio in Sherborn, it was time to clean up the workshop, and his website. Visitors to the site will notice several big changes, including larger images, new navigation and the vibrant palette utilized in all of Steve’s branding including kits (jerseys and...

Marketing Communication Internship Available

UPDATED May 1, 2019 – Thank you for your interest in our internship. We have filled the position for this summer. We are seeking a bright, creative and hard-working intern to assist our account management, creative and support teams with a range of projects. Interns at Sundin Associates gain hands-on experience by working on a...

Quantity vs Quality – A real world test

“But, how often should I post?” is a question that has been asked countless times, in numerous blogs and conferences. And those looking for an easy answer are often frustrated. The statistics say more is better – here is one breakdown from Volusion sure to make your head spin: Facebook 1-2 times per day. HubSpot’s research found...

Does my financial institution care about me?

It has been a busy couple of months in the Brandt household as we took time to do some significant financial housecleaning. In the last four months, we have: Applied for, and opened, a new Home Equity Line of Credit at our primary financial institution Opened a new Health Savings Account at our primary financial...

Controlling Your Digital Content

At the last ABA Marketing Conference, Kristin was invited to sit down with ABA SVP, Shelly Loftin, to discuss digital content, and local search. Now you can listen in to their conversation! Controlling Your Digital Content Podcast Interview with Kristin Brandt One of the greatest benefits of digital marketing is that it has a huge...
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