By

Kristin Brandt

COCC CEO & Senior Leadership Digital Bank Symposium

Agency president, Kristin Sundin Brandt, will be addressing community bank and credit leaders this February, sharing her expertise on digital marketing at COCC’s CEO & Senior Leadership Digital Bank Symposium. Organized by the award-winning technology company, the focus of the event will be defining a strategy surrounding the design, execution and ongoing maintenance of a...

Running with the BC Eagles

When The Village Bank had an opportunity to support the Boston College Eagles, we saw an opportunity the Bank could run with. The resulting video, which plays during BC football, basketball and hockey games, features the Bank’s iconic cupola getting as “animated” as the College’s high flying fans.

Introducing Sundin Sports Marketing

For over 40 years, Sundin Associates has been dedicated to supporting community banks and credit unions with know-how, creativity, and a collaborative spirit to help them stand apart, and succeed. Over the past 7 years, we have also been doing the same for organizations including Ashland Youth Lacrosse, Steve the Bike Guy, Team Perry PMC,...

Are your holiday hours on Google My Business?

With the approach of any state or federal holiday, organizations spend a lot of time and effort making sure customers and members know they will be closed, or have modified hours. But with all the places this information is shared – home pages, online banking, social media, doors, video screens, email newsletters, counter cards and...

Proud to be the best in Connecticut

For the 5th consecutive year, readers of The Commercial Record have selected Sundin Associates as the Best Bank Advertising/Marketing Firm in Connecticut. The honor measures the loyalty and satisfaction readers of the trade publication have with providers of service in the finance and real estate industries in a variety of categories. Thank you to our clients,...

A new website for First County Advisors

The Wealth Management Division of First County Bank, First County Advisors, was established in 1995 to meet the growing need for trusted, accessible financial planning and investment management resources in lower Fairfield County and beyond. A few years ago, First County Advisors worked with a local agency to establish a new branding, which was primarily...

A new website for Bob Jenney Designs

Driving past, one would never know the many product designs and innovations coming out of the home, and headquarters, of Bob Jenney Designs, in Wellesley, Massachusetts. The same, unfortunately, could be said for the award-winning mechanical design consulting firm’s website, which was in need of both a content and design refresh. Working with owner Bob...

Why I won’t email you back (a real-world example)

This morning I read one of the many “cold emails” I receive and wondered, not for the first time if the “spray and pray” strategy of blasting messages to strangers actually works. Let’s break down a recent example from a sender I will call “Keith” Hi Kristin, I wanted to find out do the sales reps at...

A Quintet of Davey Awards

Four Sundin Associates projects received five Davey Awards, including one Gold, from the Academy of Interactive and Visual Arts (AIVA), a 700+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. With nearly 3,000 entries from across the U.S....

Meet Loretta and Henry

Approaching a new set of commercial spots for Charles River Bank, our goal was to tell stories that reinforced and supported the Bank’s tag line – Personal Connections. Powerful Solutions. We also wanted a format that was easy and cost-effective to reproduce and would allow us to create multiple videos from one testimonial. The result...
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