By

Kristin Brandt

How to encourage recommendations & reviews

According to BrightLocal, 85% of consumers read reviews for local businesses, with 91% of those aged 18-34 saying they trust online reviews as much as personal recommendations. Given the growing importance of reviews, how do we encourage customers to leave reviews and recommendations? It turns out that, according to the same survey, 68% of customers...

Mentoring at NEFMA Conference

Agency president, Kristin Sundin Brandt, will be teaming up with Shelley Regin, Senior Vice President, Marketing at Country Bank (MA), to conduct a peer mentoring session at the New England Financial Marketing Association’s Fall Conference. During the hands-on session, Shelley and Kristin will define personal branding, then dig deep into the most popular channel for...

Proud to be among the very best

We’re smiling because for the 12th consecutive year, Sundin Associates has been nominated as one of the best bank advertising/marketing agencies in Massachusetts by Banker & Tradesman. And, once again, we are among great company! You can support our agency, as well as your favorite vendors, partners, and financial institutions, by casting your vote before...

What to do about a bad review

I recently heard a story about a bike shop which, after a mechanic “suggested” to a customer that riding their mountain bike during mud season might not be optimal for the trails, received a scathing review on Facebook from the customer. The review was unfair, and after some private communications with the customer, was resolved...

Banking on Women Conference Indiana

This November, Kristin will be joining a line up of leading women at the Indiana Bankers Association’s (IBA) Banking on Women in Conference. According to the IBA “This conference, where women take the lead, encourages professional development and leadership in your bank, while also promoting the importance of fostering relationships and inspiring women to reach...

Supporting Team Perry

In 2017, Kristin joined Team Perry, a Pan-Mass Challenge (PMC) team with the mission to eliminate gastrointestinal cancers – which represent almost 1/4 of all new cancer diagnosis, and 1/3 of cancer deaths, each year – by funding research and treatment programs at Dana-Farber Cancer Institute. Started in 2001 by Melissa Jacoby after the loss...

It’s time to give better advice

CNBC recently shared a tweet with personal financial expert, Suze Orman, stating that buying coffee every day is like “peeing $1 million down the drain,” because, that money, when invested in a Roth IRA for 40 years would equal $1 million. The responses have been priceless: Buy nothing which brings you joy. Hoard your money...

Socks for Small Business Week

When First County Bank called looking to do something “cool” for Small Business Week, we knew just what they needed to do. Hand out socks. But we are getting ahead of ourselves. With just over five weeks to take a campaign from idea to execution, we wanted to come up with something that would inspire...

Unhappy customers – They just won’t come back

Once upon a time, a client received complaints from customers about the paper in their new receipt printers. It was too flimsy. Considering the options for replacing the paper, I was struck by how invested a customer must be to complain about something as mundane as receipt paper. I have received some receipts I’ve been...
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