In 2013, readers of USA Today selected Ashland’s team name, the Clockers, as the most unique in the nation. The name and the Public School’s logo featuring a flying clock known as “Warren” recognizes the town’s history as where Henry Ellis Warren invented the first-ever synchronous electric clock.
Recently, the School leadership asked Ashland resident and Agency president, Kristin Sundin Brandt, and the team at Sundin Marketing to take a look at the logo with the goal of creating an updated version of the iconic A which would be easier to reproduce and allow the Public Schools to set and maintain a new brand standard.
The end result is a streamlined version of the Clockers A, with Warren continuing to be featured prominently in the design. The new logo and accompanying brand guidelines also address past issues including how the logo should be used when printed in one color or reversed, and how teams and other groups should use the logo.
We are looking forward to watching as the Clockers continue to roll out the new branding!
Ashland Clocker’s logo – Before and After