In Our Opinion

Breaking down enthusiasts, influencers & ambassadors

Kristin breaks it down the differences between brand ambassadors, influencers & enthusiasts.

Should your marketing have a message?

In light of the reactions to Gillette's new The Best a Man Can Be campaign, Kristin considers whether your marketing should have a "message."

Let’s Make Instagram Better

I recently started volunteering to support my summer camp's marketing & communication strategy, which has given me some time and opportunity to dig into Instagram, and I've come to one conclusion – we marketers can't have nice things.

Always Be Branding

Building brand recognition takes time - and resisting the temptation to "mix it up" - but with patience and consistency the results speak for themselves.

Why my kids hate email

This weekend, I asked my 13-year-old daughter, and member of Generation Z, why she had a problem with email and I realized my kids are not the problem. The problem is us.

What we learned at the ABA Bank Marketing Conference

While we are still processing the deluge of information and ideas we received during the conference, here are some of our preliminary takeaways.

Have you Googled Your Business?

When left to its own devices, Google will rely on information provided to them by visitors – and visitors are becoming increasingly reliant on the information provided to them by Google My Business. How can you ensure the information is accurate?

Why I won’t read your email (or, why you shouldn’t buy email lists)

Kristin contemplates recent plumbing-related solicitations and how they perfectly illustrate why cold email doesn't work.

Facebook Pages are Changing. Again.

Facebook is rolling out more changes – including a way for consumers and competitors to see what businesses are advertising, and a new look to Pages.

Do you set your “out of office” message?

For Kristin, the answer is yes if she is truly not going to be responding to an email in a timely fashion (as in a few days, not a few hours). But in those cases when she is working, but not in the office, either at a conference or visiting a client, the answer is...
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