This morning I read one of the many “cold emails” I receive and wondered, not for the first time if the “spray and pray” strategy of blasting messages to strangers actually works. Let’s break down a recent example from a sender I will call “Keith” Hi Kristin, I wanted to find out do the sales reps at...
In the world of fashion, it’s a common question – what’s your style? Are you bombshell or bohemian? Classic or country? Preppy or edgy? Fashion-related sites are happy to help you figure it out based on your preferences – cut, colors, fabrics – and not all styles are right for all people. (According to Marie...
Sara recently attended HubSpot’s INBOUND Conference, and she shared some of her impressions! Approaching the Boston Convention Center, you instantly get the feeling that you’re in for something epic. Large colorful signs bearing the INBOUND logo sprawl throughout the outside and inside of the Convention Center. When you register, you’re handed a sheet of fun...
I recently heard a story about a bike shop which, after a mechanic “suggested” to a customer that riding their mountain bike during mud season might not be optimal for the trails, received a scathing review on Facebook from the customer. The review was unfair, and after some private communications with the customer, was resolved...
CNBC recently shared a tweet with personal financial expert, Suze Orman, stating that buying coffee every day is like “peeing $1 million down the drain,” because, that money, when invested in a Roth IRA for 40 years would equal $1 million. The responses have been priceless: Buy nothing which brings you joy. Hoard your money...
Once upon a time, a client received complaints from customers about the paper in their new receipt printers. It was too flimsy. Considering the options for replacing the paper, I was struck by how invested a customer must be to complain about something as mundane as receipt paper. I have received some receipts I’ve been...
“But, how often should I post?” is a question that has been asked countless times, in numerous blogs and conferences. And those looking for an easy answer are often frustrated. The statistics say more is better – here is one breakdown from Volusion sure to make your head spin: Facebook 1-2 times per day. HubSpot’s research found...
It has been a busy couple of months in the Brandt household as we took time to do some significant financial housecleaning. In the last four months, we have: Applied for, and opened, a new Home Equity Line of Credit at our primary financial institution Opened a new Health Savings Account at our primary financial...
5 minutes after explaining to our 16-year-old son the importance of keeping track of his new debit card, he left for the mall – and left the card on the kitchen counter. Opening new checking and savings accounts for our children has been an eye-opening experience for me, both as a mother and a bank...
