Category

In Our Opinion

What’s your brand style?

In the world of fashion, it’s a common question – what’s your style? Are you bombshell or bohemian? Classic or country?  Preppy or edgy? Fashion-related sites are happy to help you figure it out based on your preferences – cut, colors, fabrics – and not all styles are right for all people. (According to Marie...

Reflecting on INBOUND 2019

Sara recently attended HubSpot’s INBOUND Conference, and she shared some of her impressions! Approaching the Boston Convention Center, you instantly get the feeling that you’re in for something epic. Large colorful signs bearing the INBOUND logo sprawl throughout the outside and inside of the Convention Center. When you register, you’re handed a sheet of fun...

What to do about a bad review

I recently heard a story about a bike shop which, after a mechanic “suggested” to a customer that riding their mountain bike during mud season might not be optimal for the trails, received a scathing review on Facebook from the customer. The review was unfair, and after some private communications with the customer, was resolved...

It’s time to give better advice

CNBC recently shared a tweet with personal financial expert, Suze Orman, stating that buying coffee every day is like “peeing $1 million down the drain,” because, that money, when invested in a Roth IRA for 40 years would equal $1 million. The responses have been priceless: Buy nothing which brings you joy. Hoard your money...

Unhappy customers – They just won’t come back

Once upon a time, a client received complaints from customers about the paper in their new receipt printers. It was too flimsy. Considering the options for replacing the paper, I was struck by how invested a customer must be to complain about something as mundane as receipt paper. I have received some receipts I’ve been...

Quantity vs Quality – A real world test

“But, how often should I post?” is a question that has been asked countless times, in numerous blogs and conferences. And those looking for an easy answer are often frustrated. The statistics say more is better – here is one breakdown from Volusion sure to make your head spin: Facebook 1-2 times per day. HubSpot’s research found...

Does my financial institution care about me?

It has been a busy couple of months in the Brandt household as we took time to do some significant financial housecleaning. In the last four months, we have: Applied for, and opened, a new Home Equity Line of Credit at our primary financial institution Opened a new Health Savings Account at our primary financial...

What teaching my kids about their new accounts taught me

5 minutes after explaining to our 16-year-old son the importance of keeping track of his new debit card, he left for the mall – and left the card on the kitchen counter. Opening new checking and savings accounts for our children has been an eye-opening experience for me, both as a mother and a bank...

Breaking down enthusiasts, influencers & ambassadors

Kristin breaks it down the differences between brand ambassadors, influencers & enthusiasts.

Should your marketing have a message?

In light of the reactions to Gillette's new The Best a Man Can Be campaign, Kristin considers whether your marketing should have a "message."
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