In a few short weeks, we will be moving into our new office. New paint, new floors, and the new view had us thinking about something else – a new corporate identity. Visit SundinInc.com to check it out.
Just received a care package from the New England Marketing Association - looking forward to the conference later this week, and to reading “The Memo” from speaker Minda Harts. (There is still time to register at NEFMA.org).
Also, kudos to Lands’ End for the beautiful embroidery work - we love seeing how the logo we developed for NEFMA translates to new uses!
You know you are a lacrosse parent when you (almost) get the internet up and running at your new office and the first site you check is Hopkinton Youth Lacrosse.
Kristin took a quick trip to Iowa to help wrap up the Iowa Bankers Association’s series with a presentation on Content Marketing and Storytelling. Grateful for the opportunity, and that @missdaisybrandt slept through the session (can you spot her?).
#bankmarketing #contentmarketing #storytelling
According to Fiserv "The average consumer spends up to six minutes reviewing a statement or bill" which can add up to 1 hour per year.*⠀
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With all the channels available to marketers, and the focus on digital, it's easy to lose track of "old school" tools like statements. Including statement messaging in your overall customer communication plan helps ensures you are making the most of every opportunity.⠀
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*Source: Consumer Preferences Documents and Delivery survey, Fiserv, 2016
We are busy behind the scenes preparing to move our office to a new space in downtown Sherborn. We are a few months away from moving and there is still lots to do as we look to make a space that is comfortable, creative and welcoming to our team.
We will be sharing updates on our Instagram story - For those who are interested in that kind of thing.
Cleaning out files we uncovered this project when we introduced kids to the magic of saving with “Penny and Buck.”
Inspired by the Credit Union’s original “Acorn Savings” coloring book (created by Sundin a decade earlier) the new book introduced new characters designed by illustrator Len Peralta.
The book was part of a larger campaign including a naming contest, and outreach to local youth groups.
#throwbackthursday #financialeducation #creditunion
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