By

Kristin Brandt

Do you set your “out of office” message?

For Kristin, the answer is yes if she is truly not going to be responding to an email in a timely fashion (as in a few days, not a few hours). But in those cases when she is working, but not in the office, either at a conference or visiting a client, the answer is...

Why I won’t call you back (a real world example)

Breaking down a recent cold call received, Kristin wonders – is the problem with the call or the caller?

But is it a blog?

Preparing to teach this year's Content Marketing class at ABA Bank Marketing School, I found myself reflecting on the nature of most business & bank blogs, and whether they are, in fact, blogs.

ADA Compliance – Where We Stand

With regulations still pending, banks and credit unions are in a funny place when it comes to ADA compliance – do they dedicate resources towards bringing their sites and related technology in-line with (WCAG) 2.0 AA standards, or do they "wait and see" and risk litigation?

Why aren’t people opening accounts online?

We consider a recently released bit of data, and whether it brings us to the right conclusion.

What riding my bike inside taught me about gamifying banking

Kristin considers why games like Zwift work to get people to exercise and how gamification could be incorporated into another "boring but necessary" activity – banking.

How to use stock photography

Stock photos. You know you hate them. And it's easy to see why – people in stock photos are too happy (particularly about things they are looking at together on their computer), too pretty, too stylish, and too sunny. But instead of fighting stock photography, let's instead explore ways to utilize it better.

But why should I call you back?

According to SalesForLife, only 1% of cold calls actually result in meetings, and "around nine out of 10 of top-level B2B decision-makers simply do not respond to cold outreach." But each time I receive a message, I have to wonder where the real problem lies – is it with the business owner, or with the caller?

Behind the scenes at the PMC Safety Video

A recent video shoot in support of the Pan-Mass Challenge is a reminder that filming can be fun and exciting, as well as nerve-wracking, physically uncomfortable and time-consuming.

Why it’s okay to wait

The Equifax breach provides an important lesson that sometimes, even in the age of instantaneous communication, it's better to say nothing at all.
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