Two projects produced by Sundin Marketing for The Village Bank in Massachusetts and First County Bank in Connecticut have been recognized as award winners in the 2021 New England Financial Marketing (NEFMA) Awards.
The annual event recognizes the creative and strategic excellence of financial marketers across New England, with an independent panel of judges selecting the most creative, innovative, and successful campaigns submitted by agencies and financial institutions.
The Village Bank’s small business campaign was awarded Gold for public relations (PR) campaigns. Inspired by Small Business Saturday, the campaign supported local businesses by driving shoppers to downtown Newton, as well as raising awareness of individual stores and retailers.
A brand realignment created for First County Bank received a Silver Award in the rebranding category. The multi-channel effort repositioned the Bank’s existing tagline “It’s where you belong” to reinforce how the Bank helps customers remain focused on home, business, and community.
The New England Financial Marketing Association offers opportunities for personal and professional development to members through educational meetings and networking opportunities.