Sundin Marketing


Professional communicators, passionate about what we do.

Our team’s creative endeavors – both inside and outside of the Agency – fuel our signature “figure-it-out” mentality that drives us – and results for our clients.

Roger Sundin

Founder and Chief Operating Officer

Roger’s focus transitioned from management engineering to entrepreneurship relatively early in his career. Following his graduation from Rensselaer Polytechnic Institute (RPI) and a field engineering position with Bethlehem Steel Corporation, he made a career move to become an account executive with the G. Burke Agency in Boston, where he managed financial service accounts.

Sundin Associates was born in 1976 when Roger realized that there was a need for a strong marketing-driven advertising agency to specifically serve community financial institutions. The new agency was extremely successful in meeting those needs and has continued to welcome prominent local and regional banks and credit unions to its client list for nearly four decades.

All of our clients continue to benefit from Roger’s experience and expertise in areas such as strategic planning, product pricing, product development, and database administration. He continues to be a valued senior staff resource in his role today as chief operating officer, overseeing the agency’s daily operations.