Since 2008, visitors to the Mohawk Mall Shopping Center in Greenfield, Massachusetts have been welcomed by a unique site – Greenfield Bank’s “Money Tree” which was commissioned and maintained by the Bank to house a drive-up ATM.
Unfortunately, the iconic landmark was damaged by thieves in 2023, forcing the Bank to close the ATM. Sundin Marketing was asked to create a sign that would fit in with the whimsical aesthetic of the tree while informing visitors of an alternate location nearby. A QR code allowed visitors to easily get directions to the nearest ATM.
The sign was awarded a Silver NEFFIE Award from the New England Financial Marketing Association (NEFMA). The awards recognize outstanding achievements and campaigns produced in financial marketing across New England.
