In Our Opinion

Where does the content come from?

By August 29, 2014 January 21st, 2019 No Comments

Have you heard the commercials for website hosting services Squarespace and Wix? With ready-made templates, “drag and drop” capability and free hosting, they made designing a website sound so easy! (To quote one of the sites “you can have your website up and running in minutes!”)

But at the risk of sounding like my children asking about the birds and the bees, I can’t help but wonder… where does the content come from?

Dont’t get me wrong – I think these services are fantastic and am a huge proponent of using templates and inexpensive solutions when appropriate. Case-in-point, I promised my mother-in-law I’d help create a website for the medical imaging center she runs and will be looking at some of these services. But as I gear up to help her with this project, the hosting and design are not what concerns me the most.

It’s the content.

What is often assumed in conversations related to website development is that the content is readily available, or can be written on-the-fly because the business owner or site builder is so passionate about the topic.

Even for those of us who write professionally, creating content can be tricky – it takes talent, time and patience. Sometimes the words come quickly and easily, but often the process is more difficult. Ever wonder if writer’s block is real? Just look at some of the gaps in this blog – the larger ones were caused by blocks the size of boulders.

When the words do come, they need to be reviewed, rearranged and reworked. Rarely do we get it right in the first round.

Many a website or email project has gotten stuck because of a lack of content. So while ready-made templates and “drag and drop” capability are good, don’t forget to plan for the most important piece of the puzzle.

The content.

Marketing-LinkedInStandard-logoWe’ll be talking about Content at the ABA Marketing and Retail Banking Conference!