At a time when we are saturated with ideas and opinions, how can community bankers establish themselves at thought leaders?
This is the topic agency president, Kristin Sundin Brandt, will address during a special CEO luncheon at this year’s BankWorld Conference. She will discuss the risks, and rewards, for community banks looking to establish themselves as thought leaders, as well as how they can use available tools to amplify their message and reach a growing audience.
A new mortgage commercial produced by Sundin Marketing for First County Bank adds to their brand story, reinforcing the message that if where you belong is at home, First County Bank can help you get there.
The new spot will be airing on traditional cable as well as streaming on Spotify and Hulu.
MutualOne Bank's brand new tent needed a little TLC after it arrived with not one but all four top corner pieces broken (it was a tough trip).
We took advantage of our new location to bring the frame outside to set up, inspect and check out the new top (love the color!) – making sure everything is ready for a busy season of events in the community.
#fullserviceagency #bankmarketing #itcanbefixed
On location capturing that golden light.
#agencylife #bankmarketing #videoproduction
St. Patrick's Day on a Thursday is a perfect opportunity to throw it back to when Bob Donnelly would don his leprechaun golf pants, plus a few other choice accessories, to bring a bit of "Luck 'o the Irish" to clients and friends.
#ThrowBackThursday #StPatricksDay
The Village Bank’s small business campaign was awarded Gold by the New England Financial Marketing Association for public relations (PR) campaigns.
Inspired by Small Business Saturday, the campaign supported local businesses by driving shoppers to downtown Newton, as well as raising awareness of individual stores and retailers.
Visit our website to check out the award winning campaign.
This time last week Kristin was in Washington, DC, joining a panel of experts to discuss branding, marketing mutuality and telling your bank's story at the American Bankers Association's 2022 Mutual Community Bank Forum.
During the wide-ranging conversation which covered branding, storytelling, digital channels, and ROI, Kristin proposed an institution’s history as a mutual bank can provide the essential building blocks for an organization’s brand mission, values, and vision.
As an Agency with a deep commitment and long history supporting mutual banks, it was an honor to be invited to this year’s Forum, the largest gathering of mutual bankers.
Photo credit: Karen Martin for the American Bankers Association
#bankmarketing #marketing #speaking
Our re-branding efforts for First County Bank, repositioning their existing tagline “It’s where you belong,” were awarded Silver in the 2021 New England Financial Marketing (NEFMA) Awards. Visit our website to read more, or to view the project.
#bankmarketing #agencylife #rebranding #branding #bankbranding
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