Tag

video

Meet Loretta and Henry

Approaching a new set of commercial spots for Charles River Bank, our goal was to tell stories that reinforced and supported the Bank’s tag line – Personal Connections. Powerful Solutions. We also wanted a format that was easy and cost-effective to reproduce and would allow us to create multiple videos from one testimonial. The result...

Going on camera? Look behind you.

Watching a “talking head” promote an upcoming conference, I was struck not by the quality of the content but instead, by the speaker’s environment. Specifically, it looked like he was recording the video from within a moving mobile home, complete with wood paneling and circa 1986 television screen. With interest in using video as a...