Tag

social media

Quantity vs Quality – A real world test

“But, how often should I post?” is a question that has been asked countless times, in numerous blogs and conferences. And those looking for an easy answer are often frustrated. The statistics say more is better – here is one breakdown from Volusion sure to make your head spin: Facebook 1-2 times per day. HubSpot’s research found...

Let’s Make Instagram Better

I recently started volunteering to support my summer camp's marketing & communication strategy, which has given me some time and opportunity to dig into Instagram, and I've come to one conclusion – we marketers can't have nice things.

Sunflowers for Selfies

In a corner of Connecticut, on a 17-acre farm grow fields of sunflowers. But these flowers, which live on Buttonwood Farm in Griswold, are more than a sunny backdrop for selfies, they also planted the seeds for an annual Sunflowers for Wishes fundraiser, organized by the farm’s owners, which has raised more than $1 million...

Is someone trying to change your domain?

A "funny" thing happened to one of the Facebook Page's we manage. . . someone suggested a change to the bank's domain, potentially moving traffic from the legitimate website to a suspicious site.

How to use stock photography

Stock photos. You know you hate them. And it's easy to see why – people in stock photos are too happy (particularly about things they are looking at together on their computer), too pretty, too stylish, and too sunny. But instead of fighting stock photography, let's instead explore ways to utilize it better.

How Facebook’s fight against fake news is changing Page posts

Under pressure to limit the fake news (and stop ticking off users), Facebook has "removed the ability for any Page to edit how a link appears. By removing the ability to alter link metadata (i.e. headline, description, image) from all link sharing entry points on Facebook, we are eliminating a channel that has been abused...

How do you hashtag?

How you hashtag is up to you – just remember to do your research, be strategic, be aware of the pitfalls, and don't assume every trending topic is right for your organization.

Making the most of your content

By taking our time, thinking creatively, and utilizing almost all of our available channels, we were able to stretch this one piece of content out for several weeks, ensuring the maximum number of customers, partners and members of the cycling community had an opportunity to read the story.

Be ready to respond

As part of our recent renovations, we had new floors installed here at Sundin Associates. The rustic wood looks beautiful, reflecting the history of the building within which we are headquartered. They are also completely fake. Contemplating how we should care for our new vinyl floors, I checked the manufacturer’s website for instructions and found...

Can you outsource Instagram?

Day-to-day, we spend a lot of time updating and maintaining popular social media channels – blogs, Facebook, Twitter, LinkedIn, Pinterest – on behalf of our clients. For many, we are the primary author of these channels, working behind the scenes to speak as, and for, the financial institution. And, for the most part I think...
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