sales strategy

Socks for Small Business Week

When First County Bank called looking to do something “cool” for Small Business Week, we knew just what they needed to do. Hand out socks. But we are getting ahead of ourselves. With just over five weeks to take a campaign from idea to execution, we wanted to come up with something that would inspire...

Why I won’t call you back (a real world example)

Breaking down a recent cold call received, Kristin wonders – is the problem with the call or the caller?

Does that cold call really work?

Nearly a month ago I received a voice mail from a local financial advisor. In the message, which went on for nearly two minutes, the speaker (who was clearly in her car) told me a little bit about herself and how much she was interested in getting to know me. As I listened, I had...