Tag

event marketing

Always Be Branding

Building brand recognition takes time - and resisting the temptation to "mix it up" - but with patience and consistency the results speak for themselves.

Sunflowers for Selfies

In a corner of Connecticut, on a 17-acre farm grow fields of sunflowers. But these flowers, which live on Buttonwood Farm in Griswold, are more than a sunny backdrop for selfies, they also planted the seeds for an annual Sunflowers for Wishes fundraiser, organized by the farm’s owners, which has raised more than $1 million...

Mo on Parade

Working with Guerilla Billboards, a mobile billboard company we've worked with for other Bank campaigns, we created a "float" featuring the Bank's mascot, Mo, holding an American flag.

Chiming in 100 years

Planning for the 100th anniversary of Charles River Bank, our client expressed interest in creating opportunities to surprise neighbors with expressions of gratitude from the Bank for their ongoing support. As part of the ongoing celebration, we proposed distributing 100 custom wind chimes throughout the community – spreading cheer and music to the towns the...

Are 5Ks the new fundraiser?

In the past year I have contributed to several local charities including the Boston Harbor Islands, MetroWest YMCA, The Family Van, the Ashland Redevelopment Authority, and on Tuesday, the YMCA, Cultural Council and Education Foundation in Needham. And I did it all simply by strapping on my running sneakers and participating in, 5 (and 10)K...