Tag

design

Women to Watch at Wellesley College

A staple New England institution with a long history of educating and empowering college-aged women, this year Wellesley College launched a new professional development program to support women of all ages. With an expected attendance of over 10,000 women, the Massachusetts Conference for Women was the perfect place to launch their new program, and they...

Spreading a Little Kindess

This year's holiday card was inspired by the idea that little things, like a kind comment or compliment, can make a big difference.

The Luck of the Irish

Country Bank, is a regional leader in the commercial real estate lending business serving the New York City metro area that continues to be operated by the original founder and his family. Approaching its 30th anniversary, and deciding it needed a refreshed brand to take the organization into the future, the Bank turned to another...

Our 2017 Holiday Card

In addition to carrying our greetings – and for clients, a donation to the Dana Farber Cancer Institute – our Holiday Card is designed to, with a few folds and cuts, turn into a snowflake to be hung in a window or cubicle.

How to use stock photography

Stock photos. You know you hate them. And it's easy to see why – people in stock photos are too happy (particularly about things they are looking at together on their computer), too pretty, too stylish, and too sunny. But instead of fighting stock photography, let's instead explore ways to utilize it better.

New wheels for Mo

Wrapping a company vehicle can be a great way to raise awareness of your brand – but even the best wrap can show some wear and tear after a few years on the road and in the elements. That was the case for our client, MutualOne Bank.

Making an Executive Report Happen

This year, First County Bank's Executive Report had an additional mission – to help introduce the Bank's new branding & positioning statement . . . Let's Make It Happen.

Your Life. Your Bank.

In addition to refreshing the look of materials including advertising, merchandising and collateral, our goal was to move away from product-centered messaging by focusing on the role the Bank plays in the lives of their customers and members of the community.

Think outside Facebook’s 5 blocks

Here’s the thing about most financial advertising – it’s wordy. Beyond the snazzy headlines and sales copy, the ads are full of rates, terms and mandatory disclosures (also know as “mice type.”) The natural verboseness of these ads can cause some head scratching for those marketers and designers looking to communicate the same information through...

Great ideas start (over) here

As client Level One Bank prepared to open their new Detroit office, they presented us with a unique problem – how to make sure people found their front door. The issue, as illustrated in the photos below, is that the door to the new office would be to the left of the building’s main entrance....
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