Tag

branding

Where does your tease lead?

Several times a week I pass by a sign that is “teasing” the arrival of a new . . . something. I say something because, honestly, I just haven’t been able to figure it out from the sign, which says “MAKE IT SOO GOOD! COMING SOON.” Because I’m driving, I can’t try to figure out...

Brand standards make things easier

Last year, I was recruited by the president of Ashland Youth Lacrosse to help “clean up” their logo – the primary motivation? They needed a large format graphic for printing on a pop up tent. Reviewing past materials we discovered that there were several variations on the logo, with vendors creating a version each time...

What do your customers look like?

At the recent New England Financial Marketing Association‘s winter conference, speaker Kelly McDonald addressed how today’s customers differ from the past. According to the marketing and advertising expert, and best-selling author of How to Market to People Not Like You and Crafting the Customer Experience For People Not Like You, Americans are no longer incorporated into a melting pot,...

Don’t forget the basics

My husband owns a lot of tools; some collected through our adventures as homeowners, and others inherited from his grandfather. Each new home improvement project seems to require a new acquisition – compressors, pneumatic nail guns, laser levels – leaving him with an impressive array from which to select (or let neighbors borrow). But more...

Do you need a custom character?

I’m being watched by two, 4′ foot superheroes. Soon these characters, printed on PVC by our partners at Alltype Digital Graphics, will take up residence at one of Northern Bank’s offices, ready to greet visiting children – and teach the fundamentals of financial literacy. Over the last few years, we’ve helped several of our clients...

Should it stay or should it go?

Soon after my husband signed the lease on a commercial space for his new bicycle studio, the debate started . . . What name would be hanging on the sign outside?

What’s in a corporate identity?

Taking a look at some recent corporate identity redesigns, it’s hard not to notice a trend – everything is starting to look a little flat. The new Microsoft logo with it’s simple form, colors and san serif font, is a perfect example of the trend:

What’s in a name?

You have to give credit to the agency (Arnold Worldwide) which, faced with creating commercials for the recently renamed Sovereign Bank, came up with idea of embracing the potential pronunciation problem – Santander. “Hi! We’re Santander Bank, and we look forward to getting to know you. The only thing is we’ve noticed people have trouble saying Santander…” (Listen to...

What message are you sending?

Standing in line at one of our local eateries, my eye was drawn to a sign on the counter that read “I can only please one person per day! Today isn’t your day. . .  and tomorrow doesn’t look good either!” It’s not the first time I’ve seen the sign, nor is it only time...

New jerseys for the bike guy

I read an article on LinkedIn recently about why it was good to do free jobs – of course given how LinkedIn only lets you see updates from the last three days, now when I need the article I can’t find it. But if I remember the article correctly, the general idea was that unpaid...
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