Your Life. Your Bank.

In addition to refreshing the look of materials including advertising, merchandising and collateral, our goal was to move away from product-centered messaging by focusing on the role the Bank plays in the lives of their customers and members of the community.

A personal brand for a pro cyclist

In many ways, professional athletes need to brand themselves the same as any other business – the difference, of course, is there is very little, if any, separation between their personal brand and their professional brand.

What color is your brand?

Color is an often underestimated, but important piece of any organization’s brand equity. Consider for a moment well-known brands and their associated colors – Target (red), John Deere (green), Wal-Mart (blue), UPS (brown).

Sharpening the focus

Establishing her new consultancy, business & executive coach Alex Carleton found inspiration in the words acumen “the ability to make good judgments and quick decisions, typically in a particular domain” and acuity “sharpness or keenness of thought, vision, or hearing.”

Gone to the dogs

After the adoption of our new dog, Daisy, we started working with her trainer to ensure a smooth transition into our family. Between training drills we also got to talking about, you guessed it, marketing and advertising. Lead trainer, and owner of Chase K9 Services, Ryan admitted he needed help with his logo/branding, website, as...

New kits for the Bike Guy

Custom bicycle jerseys (or “kits”) can be an effective way for bike shops to turn customer enthusiasm into brand advocacy. But buying an inventory of jerseys, shorts and other items can be an expensive proposition. That was the major reason Kristin’s husband, Steve the Bike Guy, had held off on purchasing custom kits. Since opening...

Banks and Bike Shops – Corporate Identities vs Logos

“Logos and branding are so important. In a big part of the world, people cannot read French or English–but are great in remembering signs” ― Karl Lagerfeld As readers may remember, when opening the Velo Studio in Sherborn, my husband briefly considered changing his logo – but in fact, what he was contemplating was much...

Can your institution pull off “adulting?”

While speaking on the topic of Content Marketing at the Indiana Banker Association’s Mega Conference, an attendee relayed a story where she had shared an article that used the term “adulting” in the headline (as in “17 tips for better adulting.“) Her goal was to connect with millennials like herself – unfortunately, according to the...

Chevy went Emoji and I was 😕

I first got wind of Chevrolet’s new Emoji-based campaign when a Facebook friend who works for the company shared the press release written entirely in the “small emotionally expressive digital images and icons.”

Suffering from sameness

Recently, as the seniors at the New England School for Financial Studies wrapped up their final projects (annual meetings presenting the results from the week-long bank simulation), Dr. John P. Dory, Associate Professor of Management and Director of the Doctoral Program Lubin Graduate School of Business at Pace University praised their hard work, then asked...
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