Tag

branding

A Sweet Cycling Kit

When our friends at Farfar’s Danish Ice Cream Shop wanted a new kit to celebrate their 40th anniversary, their love of cycling and, of course, ice cream, we were happy to scoop up something special. The new kits from Garneau feature a design inspired by their Danish heritage, while still making riders scream for ice cream with...

A Rebrand for a Lifetime

With expansion of the Credit Union’s field of membership to allow anyone who lives, works, worships, or attends school in the city of Methuen to join, it was time to reposition the Credit Union with the goal of welcoming a wider group of people.

A new website for the Bike Guy

As Steve the Bike Guy approached the 5th anniversary of opening the Velo Studio in Sherborn, it was time to clean up the workshop, and his website. Visitors to the site will notice several big changes, including larger images, new navigation and the vibrant palette utilized in all of Steve’s branding including kits (jerseys and...

Welcome to the Natick Center Cultural District

Recently, we started working with our neighbors at the Cultural District as they introduced a new Welcome Center. Located in a building foyer on Main Street generously donated by a local landlord, our challenge was to brand the Welcome Center while also respecting tenants and visitors to the building.

The Luck of the Irish

Country Bank, is a regional leader in the commercial real estate lending business serving the New York City metro area that continues to be operated by the original founder and his family. Approaching its 30th anniversary, and deciding it needed a refreshed brand to take the organization into the future, the Bank turned to another...

Wrapping the Velo Studio van

When Kristin's husband, Steve the Bike Guy, purchased a van for the Velo Studio, one thing was clear – it was going to be wrapped. The resulting design, which was executed by the skilled team at SpeedPro, incorporates elements of the Velo Studio's branding, while also including logos from organizations sponsoring the Steve the Bike Guy...

Making New Branding Happen

During interviews with the team from First County Bank, we were challenged to create a theme that would capture their commitment to establishing strong, ongoing relationships with their clients.

Running with the MBTA

Our goal was to reinforce The Village Bank's position as a local option for mortgage financing, while subtly connecting with the area's vibrant running community.

Making Local Connections

Creating merchandising which supports the Bank's brand and reinforces the institution's history and connection to the Blackstone Valley.

Your Life. Your Bank.

In addition to refreshing the look of materials including advertising, merchandising and collateral, our goal was to move away from product-centered messaging by focusing on the role the Bank plays in the lives of their customers and members of the community.
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