Tag

branding

A new website for the Bike Guy

As Steve the Bike Guy approached the 5th anniversary of opening the Velo Studio in Sherborn, it was time to clean up the workshop, and his website. Visitors to the site will notice several big changes, including larger images, new navigation and the vibrant palette utilized in all of Steve’s branding including kits (jerseys and...

Should your marketing have a message?

In light of the reactions to Gillette's new The Best a Man Can Be campaign, Kristin considers whether your marketing should have a "message."

Spreading a Little Kindess

This year's holiday card was inspired by the idea that little things, like a kind comment or compliment, can make a big difference.

Always Be Branding

Building brand recognition takes time - and resisting the temptation to "mix it up" - but with patience and consistency the results speak for themselves.

Welcome to the Natick Center Cultural District

Recently, we started working with our neighbors at the Cultural District as they introduced a new Welcome Center. Located in a building foyer on Main Street generously donated by a local landlord, our challenge was to brand the Welcome Center while also respecting tenants and visitors to the building.

The Luck of the Irish

Country Bank, is a regional leader in the commercial real estate lending business serving the New York City metro area that continues to be operated by the original founder and his family. Approaching its 30th anniversary, and deciding it needed a refreshed brand to take the organization into the future, the Bank turned to another...

Our 2017 Holiday Card

In addition to carrying our greetings – and for clients, a donation to the Dana Farber Cancer Institute – our Holiday Card is designed to, with a few folds and cuts, turn into a snowflake to be hung in a window or cubicle.

Wrapping the Velo Studio van

When Kristin's husband, Steve the Bike Guy, purchased a van for the Velo Studio, one thing was clear – it was going to be wrapped. The resulting design, which was executed by the skilled team at SpeedPro, incorporates elements of the Velo Studio's branding, while also including logos from organizations sponsoring the Steve the Bike Guy...

Making New Branding Happen

During interviews with the team from First County Bank, we were challenged to create a theme that would capture their commitment to establishing strong, ongoing relationships with their clients.

Running with the MBTA

Our goal was to reinforce The Village Bank's position as a local option for mortgage financing, while subtly connecting with the area's vibrant running community.
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