Tag

athletics

Supporting Team Perry

In 2017, Kristin joined Team Perry, a Pan-Mass Challenge (PMC) team with the mission to eliminate gastrointestinal cancers – which represent almost 1/4 of all new cancer diagnosis, and 1/3 of cancer deaths, each year – by funding research and treatment programs at Dana-Farber Cancer Institute. Started in 2001 by Melissa Jacoby after the loss...

A new website for the Bike Guy

As Steve the Bike Guy approached the 5th anniversary of opening the Velo Studio in Sherborn, it was time to clean up the workshop, and his website. Visitors to the site will notice several big changes, including larger images, new navigation and the vibrant palette utilized in all of Steve’s branding including kits (jerseys and...

Wrapping the Velo Studio van

When Kristin's husband, Steve the Bike Guy, purchased a van for the Velo Studio, one thing was clear – it was going to be wrapped. The resulting design, which was executed by the skilled team at SpeedPro, incorporates elements of the Velo Studio's branding, while also including logos from organizations sponsoring the Steve the Bike Guy...

A personal brand for a pro cyclist

In many ways, professional athletes need to brand themselves the same as any other business – the difference, of course, is there is very little, if any, separation between their personal brand and their professional brand.

New kits for the Bike Guy

Custom bicycle jerseys (or “kits”) can be an effective way for bike shops to turn customer enthusiasm into brand advocacy. But buying an inventory of jerseys, shorts and other items can be an expensive proposition. That was the major reason Kristin’s husband, Steve the Bike Guy, had held off on purchasing custom kits. Since opening...

A new look for AshLax

Having volunteered to help streamline my local lacrosse organization’s brand standards, it was our pleasure to help with the next phase of Ashland Lacrosse’s rebranding – new uniforms. Debuting this month, the new uniforms provided us with a few design challenges, including how to incorporate elements into uniforms for both boys and girls. We also...

New jerseys for the bike guy

I read an article on LinkedIn recently about why it was good to do free jobs – of course given how LinkedIn only lets you see updates from the last three days, now when I need the article I can’t find it. But if I remember the article correctly, the general idea was that unpaid...