Your Town Mugs

Creating a new community engagement campaign, we were looking to reinforce the Bank’s history, strengthen the connections to the towns the Bank serves, and drive traffic into their offices.

Inspired by the pride we have in, and the thrill we receive whenever we get something with the name of, our own hometowns, we suggested a campaign were anyone – customers and non-customers alike – could come into their local branch and leave with a mug bearing the name of their town. To help drive the campaign, we would include the giveaway in a companion checking campaign, while the Bank would share photos of people picking up their mugs.

The campaign, which required the Bank reorder mugs for several branches, was considered a success as it engaged the customers, drove traffic, and excited the branch team!

Advertising
Copywriting
Engagement

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Does the rule of three clicks away mean we should have fewer pages or more pages? On the Sundin Marketing blog, we take a look through the lens of locations and hours. ⠀
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We sprung for something shiny for our office - Gold webaward for Best Credit Union Website, designed for St. Jean’s Credit Union.

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Two podcasts produced by Sundin Marketing – the PMC Podcast and Sundin Sports Marketing Podcast – have received three Gold w3 Awards from the Academy of Interactive and Visual Arts. ...

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To take advantage of the lovely weather, we will be closing the office today, Friday, October 15, to take our team out for an early holiday lunch. The office will remain closed until Monday.

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Across the street from our new office is a historic cemetery, providing a peaceful place for lunch time walks when the weather is right (and the weather has been amazing!) ...

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