Before: Branch signs featuring custom illustrations
The result was a brand campaign based on statements and questions which reinforced the role Jewett City Savings Bank plays in all aspects of a customer’s life. Shifting from illustrations, we utilized curated stock photography to depict a diverse, and realistic, customer base, which can be supplemented in the future with photos of real customers and people in the community.
Of course, the new branding needed to be flexible, working in a wide variety of print and electronic channels including newspaper advertising, video merchandising, outdoor and online.
Video and Print Merchandising
Online ad, website & print ad
Outdoor / Billboard