Tim Rice & New Technology (original)
Tim Rice & New Technology (Updated for 2020)
Tim Rice & His Puppies
The second in a series of “sliding doors” style videos we developed for Charles River Bank featured local photographer Tim Rice and his photos. Narrated by voiceover artist Envy McKee, the commercials illustrate the relationship that has developed between Tim and the Bank.
Developed in late-2019, the spots were running in 2020 as the worldwide pandemic forced banks and businesses to temporarily close their doors, and all but essential workers were sheltering in place. Recognizing the ads, particularly the one showing Tim in the office, was dissonant given the new environment.
With that in mind, we worked with Tim to update the existing spot to better reflect the “new” normal. Working with the Bank, he was able to safely visit the Bank to take a few new photos both inside and outside the branch. Using the original voiceover and most of the original photos, we were able to quickly create a new version.
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