Where once a fun tie may have been the way for a businessperson to show their personality, today socks are the “in thing” with many high profile people pairing their power suits with funky socks (don’t believe us, check out this article in the Economic Times about Prime Minister Justin Trudeau’s “Sock Appeal“). And unlike ties, quality socks can be purchased at a reasonable cost, are gender-neutral and can be worn with a power suit or a pair of work jeans.
The first step was getting the socks designed, and delivered, on time. Working with Sock Club, a Texas-based company producing socks in, and using cotton sourced from, the United States, the final socks pair the Bank’s brand color, teal, with a bright punch of blue, and the Bank’s logo on the foot of the sock.
While the socks were being produced, we turned our attention to how the socks would be distributed, coming up with a postcard that could be used to leave a personal note or attach a business card. The card, and subsequent social media updates, also invited local businesses to contact the Bank to request a pair of socks.