Approaching a new set of commercial spots for Charles River Bank, our goal was to tell stories that reinforced and supported the Bank’s tag line – Personal Connections. Powerful Solutions.
We also wanted a format that was easy and cost-effective to reproduce and would allow us to create multiple videos from one testimonial.
In addition to airing on local cable, the spots were featured on the Bank’s website along with a longer testimonial, and on YouTube. Print advertising in local newspapers supported the message, driving people to the website to learn more about Loretta & Henry.