With many small businesses significantly impacted by the COVID-19 pandemic, community banks worked around the clock to support their business customers with advice, tools, and access to funds through the Paycheck Protection Program (PPP).
Approaching the third in our series of commercials, Charles River Bank wanted to highlight the role “personal relationship and powerful solutions” played for their business clients. Rather than focusing on one business as we had done in the past, we instead featured multiple business owners in the communities they serve.
Once again working with photographer Tim Rice, we visited several local businesses, taking photos in a safe and physically distanced manner to use in the “sliding doors” style commercials. Envy McKee also brought her distinctive voice to the commercials, as she had done with the first two in our series.
Newspaper ads, online banner ads, and updates to the website helped round out the campaign which will run through the winter.
Marketing | Advertising | Online
19 North Main Street
Sherborn, MA 01770
ABA Marketing Network
Massachusetts Bankers Association
New England Financial Marketing Association (NEFMA)