While their branch lobbies may have been locked, our community bank and credit union clients never actually closed. Instead, they rapidly shifted gears, expanding services through existing channels like their drive-up windows, and creating new ways to do business.
At Sundin Associates, our role was the same it has ever been – to support our clients, creating consistent, relevant, and critical communications ensuring their customers and members remain informed. These messages were most often delivered through client websites, email marketing, and social media channels including Facebook and Google My Business.
Marketing | Advertising | Online
19 North Main Street
Sherborn, MA 01770
ABA Marketing Network
Massachusetts Bankers Association
New England Financial Marketing Association (NEFMA)
A new mortgage commercial produced by Sundin Marketing for First County Bank adds to their brand story, reinforcing the message that if where you belong is at home, First County Bank can help you get there.
The new spot will be airing on traditional cable as well as streaming on Spotify and Hulu. ...
MutualOne Bank's brand new tent needed a little TLC after it arrived with not one but all four top corner pieces broken (it was a tough trip).
We took advantage of our new location to bring the frame outside to set up, inspect and check out the new top (love the color!) – making sure everything is ready for a busy season of events in the community.
#fullserviceagency #bankmarketing #itcanbefixed ...
On location capturing that golden light.
#agencylife #bankmarketing #videoproduction ...
St. Patrick's Day on a Thursday is a perfect opportunity to throw it back to when Bob Donnelly would don his leprechaun golf pants, plus a few other choice accessories, to bring a bit of "Luck 'o the Irish" to clients and friends.
#ThrowBackThursday #StPatricksDay ...
The Village Bank’s small business campaign was awarded Gold by the New England Financial Marketing Association for public relations (PR) campaigns.
Inspired by Small Business Saturday, the campaign supported local businesses by driving shoppers to downtown Newton, as well as raising awareness of individual stores and retailers.
Visit our website to check out the award winning campaign. ...
This time last week Kristin was in Washington, DC, joining a panel of experts to discuss branding, marketing mutuality and telling your bank's story at the American Bankers Association's 2022 Mutual Community Bank Forum.
During the wide-ranging conversation which covered branding, storytelling, digital channels, and ROI, Kristin proposed an institution’s history as a mutual bank can provide the essential building blocks for an organization’s brand mission, values, and vision.
As an Agency with a deep commitment and long history supporting mutual banks, it was an honor to be invited to this year’s Forum, the largest gathering of mutual bankers.
Photo credit: Karen Martin for the American Bankers Association
#bankmarketing #marketing #speaking ...
Our re-branding efforts for First County Bank, repositioning their existing tagline “It’s where you belong,” were awarded Silver in the 2021 New England Financial Marketing (NEFMA) Awards. Visit our website to read more, or to view the project.
#bankmarketing #agencylife #rebranding #branding #bankbranding ...
Kristin is kicking off International Women’s Day sharing her experience having our Agency certified as a Woman Business Enterprise by the Commonwealth of Massachusetts with local business owners. ...
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