Starting with a new site map, we established an overview of the new site as well as a navigation plan.
Having selected WordPress as the CMS for the new site, we put the project on the fast track by selecting a premium theme that could be customized to meet the Bank’s needs.
Reviewing and rewriting content for the site, we focused on reinforcing the Bank’s tagline – Personal Connections. Powerful Solutions – through copy, as well as integrating videos and photography developed during the Bank’s 100th anniversary.
While carefully curating stock photography for use throughout the site, we selected images that presented a diverse customer base, while also including one unifying feature. (Can you spot it?)