In Our Opinion

Nice update. But how does it render?

By March 23, 2015 January 21st, 2019 No Comments

As more individuals and organizations have taken to updating LinkedIn on a regular basis, I’ve noticed my feed has become filled with an increasing number of, to put it delicately, décolletages and trousers.

Take these recent examples (names have been blocked to protect the poorly rendered):

Which pair of pants do you think oblongs to Mr. Cooper?

Which pair of pants do you think belongs to Mr. Cooper?

Fortunately, she picked a great necklace and a modest blouse.

Giving new meaning to "faceless bankers"

Giving new meaning to “faceless bankers”

On my computer, these updates look perfect – the issue is how they are rendering within the mobile environment. And, given that at last count 41% of traffic to LinkedIn came through a mobile device, this suddenly becomes an issue.

So what can you do?

For staff announcements (promotions, etc) and other photos, consider how the photo will render in mobile as well as the desktop environment. Take for example, this recent announcement on the First Farmers Bank & Trust Page.

Try to make sure at least part of the face appears.

Try to make sure at least part of the face appears.

Creating a graphic? Design it so important, or compelling, information will appear within the safe zone, with the full message appearing when clicked, as with this example from Level One Bank:

Showing within the safe zone is enough information to peak a person's interest.

Showing within the safe zone is enough information to peak a person’s interest.

Full message

Simple adjustments will ensure your updates look, and perform, their best in all platforms.