Approaching a new set of commercial spots for Charles River Bank, our goal was to tell stories that reinforced and supported the Bank’s tag line – Personal Connections. Powerful Solutions.
We also wanted a format that was easy and cost-effective to reproduce and would allow us to create multiple videos from one testimonial.
The result was a series of “sliding doors” style videos telling the story of Loretta and Henry, local architects and owners of HPA Design in Milford. The commercials featured still shots taken by local photographer Tim Rice, and narration by voiceover artist Envy McKee.
In addition to airing on local cable, the spots were featured on the Bank’s website along with a longer testimonial, and on YouTube. Print advertising in local newspapers supported the message, driving people to the website to learn more about Loretta & Henry.