Making New Branding Happen

During interviews with the team from First County Bank, we were challenged to create a theme that would capture their commitment to establishing strong, ongoing relationships with their clients, while also supporting their tagline “It’s Where You Belong,” and their role as a “Trusted Advisor” in Fairfield County Connecticut.

The proposed new theme – Let’s Make It Happen – was created to illustrate the Bank’s role as a partner to which local businesses, families and community organizations turn when they need solutions and support.

Creating the concept, we explored how the theme could be used both in a promotional capacity, as well as part of the Bank’s content marketing strategy as a framework for customers and community members to tell their stories in interviews and videos.

One of the most critical pieces of the branding roll out – new merchandising – included developing messaging that would fit a variety of sizes, recognizing that larger formats viewed from the street needed fewer words, while we had more room for an explanation on counter cards.

The result is a clean design with an expanded color palette which offers First County Bank the flexibility to promote a variety of products and services while strengthening their position as a partner where neighbors “belong.”

Pictured below: An office mock-up of the new merchandising allows for everyone to evaluate the potential impact of the new campaign.
Fake Office







Recent News

Storytelling in Seattle
January 10, 2019
Sundin named the best in Connecticut
January 3, 2019
Spreading a Little Kindess
December 7, 2018

Recent Opinions

Breaking down enthusiasts, influencers & ambassadors
February 4, 2019
Should your marketing have a message?
January 22, 2019
Let’s Make Instagram Better
November 28, 2018

Recent Work

Women to Watch at Wellesley College
January 20, 2019
Spreading a Little Kindess
December 7, 2018
Sunflowers for Selfies
November 6, 2018

Newsletter Signup