Making New Branding Happen

During interviews with the team from First County Bank, we were challenged to create a theme that would capture their commitment to establishing strong, ongoing relationships with their clients, while also supporting their tagline “It’s Where You Belong,” and their role as a “Trusted Advisor” in Fairfield County Connecticut.

The proposed new theme – Let’s Make It Happen – was created to illustrate the Bank’s role as a partner to which local businesses, families and community organizations turn when they need solutions and support.

Creating the concept, we explored how the theme could be used both in a promotional capacity, as well as part of the Bank’s content marketing strategy as a framework for customers and community members to tell their stories in interviews and videos.

One of the most critical pieces of the branding roll out – new merchandising – included developing messaging that would fit a variety of sizes, recognizing that larger formats viewed from the street needed fewer words, while we had more room for an explanation on counter cards.

The result is a clean design with an expanded color palette which offers First County Bank the flexibility to promote a variety of products and services while strengthening their position as a partner where neighbors “belong.”

Pictured below: An office mock-up of the new merchandising allows for everyone to evaluate the potential impact of the new campaign.
Fake Office







Recent News

A Quintet of Davey Awards
November 6, 2019
Sundin Wins Three W3 Awards
October 4, 2019
Linkedin Profile Checklist for Financial Professionals
October 3, 2019

Recent Opinions

Why I won’t email you back (a real-world example)
November 12, 2019
What’s your brand style?
October 1, 2019
Reflecting on INBOUND 2019
September 26, 2019

Recent Work

A new website for Bob Jenney Designs
November 15, 2019
Meet Loretta and Henry
November 6, 2019
An ATM with a View
October 24, 2019

SundinNews Signup