Sundin News

If we don’t toot our own horns… who will?

By October 15, 2008 January 23rd, 2019 No Comments

Natick agency wins marketing awards in Indiana and Massachusetts
Sundin Associates tops industry peers

We have been honored for our work by the Indiana Bankers Association and also by the readers of Banker and Tradesman, a leading publication on banking and real estate in New England.

A campaign developed by Sundin Associates for First Farmers Bank & Trust of Converse, Indiana, received a 2008 MAXI Award from the Indiana Bankers Association for best marketing campaign among banks with more than $500 million in assets. Sundin is the agency of record for the Bank.

Following a theme of “Beware of Mortgage Predators,” the campaign was designed to caution and educate the public, and also to reinforce the Bank’s personal history of prudent mortgage lending practices, which has sheltered it from the national sub-prime mortgage fallout.

Revolving around an illustration of an ominous, cave-dwelling “Mortgage Predator” ready to pounce on unsuspecting homebuyers, the campaign included visual merchandising, newspaper advertising and direct mail marketing.

Sundin Associates also recently received recognition from industry peers and banking and real estate professionals as the recipient of a Banker and Tradesman Gold Award as the Best Bank Marketing Firm in Massachusetts. The agency was selected for the honor by readers in a survey conducted by the publication.