Doing more with our holiday card

Each year our agency, like most businesses, sends out holiday cards to clients, colleagues, vendors, and FOAs (friends of the agency).

At a time when most of us are receiving a ton of holiday mail, our goal this year was to cut through the clutter with a holiday card that would engage and amuse recipients.

Our idea – snowflakes. Specifically, color scratch snowflake ornaments from Oriental Trading Company.

Each member of our team was invited to design their own snowflake, which we then used in the design for our card. In each card we included a cellophane wrapped snowflake (to protect the black coating), a scratching stick, and an invitation to share their “creative genius” with us online or via email.

Sundin Holiday Card Cover
This year’s holiday card featured snowflakes by our team.
Holiday Card Inside
Plus an invitation to share.

In addition to hanging the snowflakes on a tree in the office, we posted each employee’s snowflake on our Facebook Page. As we receive new snowflakes from recipients or get visitors to the office to design their own, we will add to the album.

Snowflakes on Facebook

Having sent the cards just last week, we have already received positive response from recipients –  both thanks and photos of snowflakes designed by our super-talented clients and friends.

As we head into 2015, the Sundin snowflakes serve as a reminder that we should always be looking for opportunities to take something we’ve done for years, and turn it into an opportunity to engage customers and community.

Did you receive a snowflake from Sundin? Make sure you share your work by tagging us on Instagram or Twitter, sharing to our Facebook Page, or emailing to snowflakes [at]

Recent News

COCC CEO & Senior Leadership Digital Bank Symposium
December 27, 2019
Introducing Sundin Sports Marketing
December 23, 2019
Proud to be the best in Connecticut
December 16, 2019

Recent Opinions

COCC CEO & Senior Leadership Digital Bank Symposium
December 27, 2019
Why I won’t email you back (a real-world example)
November 12, 2019
What’s your brand style?
October 1, 2019

Recent Work

Running with the BC Eagles
December 27, 2019
A new website for First County Advisors
November 27, 2019
A new website for Bob Jenney Designs
November 15, 2019

SundinNews Signup