Controlling Your Digital Content

At the last ABA Marketing Conference, Kristin was invited to sit down with ABA SVP, Shelly Loftin, to discuss digital content, and local search. Now you can listen in to their conversation!

Controlling Your Digital Content
Podcast Interview with Kristin Brandt

One of the greatest benefits of digital marketing is that it has a huge range of potential channels, already built right into the bank’s digital infrastructure. The biggest challenge?  Those channels are often scattered across different departments, siloed, and controlled by stakeholders whose primary concern is not marketing.

“The mortgage department is dealing with the mortgage software, and IT is dealing with the website and the databases. And operations have the online banking platform,” said Kristin Brandt, president of bank marketing firm Sundin Associates. And whether they know it or not, these partners are likely filtering the information they share with marketing—information that could make a big difference. What’s a marketer to do?

After speaking on a digital marketing panel at the ABA Bank Marketing Conference in Baltimore, Kristin met up with ABA SVP Shelly Loftin to talk about working through the challenges of digital marketing.

Listen in on Kristin and Shelly’s podcast interview to find out why Kristin’s current obsession is local search—and why you might want to start thinking of Google as your new homepage.

If you can’t see the audio player above, click here to listen to Shelly Loftin’s interview with Kristin Brandt.

Leave a Reply

Recent News

Women in Banking in Wisconsin
March 8, 2019
Storytelling in Seattle
January 10, 2019
Sundin named the best in Connecticut
January 3, 2019

Recent Opinions

Quantity vs Quality – A real world test
March 20, 2019
Does my financial institution care about me?
March 13, 2019
What teaching my kids about their new accounts taught me
February 25, 2019

Recent Work

A new website for Sundin Associates
March 11, 2019
Women to Watch at Wellesley College
January 20, 2019
Spreading a Little Kindess
December 7, 2018

Newsletter Signup