Sundin News

Changes underway at Sundin Associates

By May 30, 2012 January 20th, 2019 2 Comments

Family business changes hands

Roger W. Sundin, Jr., founder and president of Sundin Associates, a Natick-based full-service marketing and advertising agency, today announced a leadership change scheduled to take effect in June 2012.

Kristin & Ed

Sundin will become chief operating officer of the agency, and Kristin Sundin Brandt, now vice president, will move up to the role of president. Edward J. O’Donnell, currently an account executive, will become executive vice president.

In addition, Robert C. Donnelly, agency partner and senior vice president, has announced that he will retire at the end of June after 30 years with Sundin Associates.

Brandt is a graduate of Wheaton College in Norton, Massachusetts, the American Bankers Association’s School of Bank Marketing and Management, and holds the Certified Financial Marketing Professional (CFMP) designation awarded by the Institute of Certified Bankers.

Since joining Sundin Associates in 1996, Kristin has established and grown the agency’s online offerings, and is considered an expert on how financial institutions and businesses can incorporate social media and other digital strategies into their marketing mix.

Living in Ashland with her family, Brandt is also co-founder of Manic Mommies® a popular podcast and blog which has drawn the attention of major brands including Chevrolet, Intel and SleepNumber. She writes regularly on the topic of family/life for Real Simple Magazine’s Simply Stated blog, and is a member of the National Wildlife Federation’s Founding Mother Advisory Board.

O’Donnell joined Sundin Associates in 2000 shortly after graduating from Seton Hall University in New Jersey with a degree in communications. He is a graduate of the American Bankers Association’s School of Bank Marketing and Management, and also holds the CFMP designation from the Institute of Certified Bankers.

He and his family are Milford residents.

Founded in 1976 specifically to serve community financial institutions, Sundin Associates has since broadened its client base to include organizations in other fields, and now serves clients throughout New England and the Midwest. The agency also helps its clients connect with consumers and customers through a variety of new media.

Additional information about Sundin Associates and its services can be found at and on Facebook at