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News & Opinions

Why I won’t email you back (a real-world example)

This morning I read one of the many “cold emails” I receive and wondered, not for the first time if the “spray and pray” strategy of blasting messages to strangers actually works. Let’s break down a recent example from a sender I will call “Keith” Hi Kristin, I wanted to find out do the sales reps at...

A Quintet of Davey Awards

Four Sundin Associates projects received five Davey Awards, including one Gold, from the Academy of Interactive and Visual Arts (AIVA), a 700+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. With nearly 3,000 entries from across the U.S....

Say Goodbye to Your Gray Facebook Badge

Recently those charged with managing a Facebook Page were greeted with this screaming message: To give you some background – in an attempt to combat fake news, Facebook introduced the capability to verify a domain in 2018 to “ensure that only verified owners can edit the way their content appears on Facebook.” Verified Pages received...

Sundin Wins Three W3 Awards

Medical pioneer Jonas Salk once said “the reward for work well done, is the opportunity to do more.” But sometimes the reward is also recognition from industry professionals and peers, as with our recent receipt of three W³ Awards from the Academy of Interactive and Visual Arts. Celebrating digital excellence by honoring outstanding sites, campaigns,...

Linkedin Profile Checklist for Financial Professionals

LinkedIn is a powerful tool for professionals in all industries to build your personal brand, make connections, access new information, and engage in social selling for your financial institution. But if you find getting your LinkedIn profile updated, and maximizing these opportunities, overwhelming, you are not alone! To help you get started, we have developed...

What’s your brand style?

In the world of fashion, it’s a common question – what’s your style? Are you bombshell or bohemian? Classic or country?  Preppy or edgy? Fashion-related sites are happy to help you figure it out based on your preferences – cut, colors, fabrics – and not all styles are right for all people. (According to Marie...

Reflecting on INBOUND 2019

Sara recently attended HubSpot’s INBOUND Conference, and she shared some of her impressions! Approaching the Boston Convention Center, you instantly get the feeling that you’re in for something epic. Large colorful signs bearing the INBOUND logo sprawl throughout the outside and inside of the Convention Center. When you register, you’re handed a sheet of fun...

How to encourage recommendations & reviews

According to BrightLocal, 85% of consumers read reviews for local businesses, with 91% of those aged 18-34 saying they trust online reviews as much as personal recommendations. Given the growing importance of reviews, how do we encourage customers to leave reviews and recommendations? It turns out that, according to the same survey, 68% of customers...

Mentoring at NEFMA Conference

Agency president, Kristin Sundin Brandt, will be teaming up with Shelley Regin, Senior Vice President, Marketing at Country Bank (MA), to conduct a peer mentoring session at the New England Financial Marketing Association’s Fall Conference. During the hands-on session, Shelley and Kristin will define personal branding, then dig deep into the most popular channel for...

Proud to be among the very best

We’re smiling because for the 12th consecutive year, Sundin Associates has been nominated as one of the best bank advertising/marketing agencies in Massachusetts by Banker & Tradesman. And, once again, we are among great company! You can support our agency, as well as your favorite vendors, partners, and financial institutions, by casting your vote before...
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