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News & Opinions

How to encourage recommendations & reviews

According to BrightLocal, 85% of consumers read reviews for local businesses, with 91% of those aged 18-34 saying they trust online reviews as much as personal recommendations. Given the growing importance of reviews, how do we encourage customers to leave reviews and recommendations? It turns out that, according to the same survey, 68% of customers...

Mentoring at NEFMA Conference

Agency president, Kristin Sundin Brandt, will be teaming up with Shelley Regin, Senior Vice President, Marketing at Country Bank (MA), to conduct a peer mentoring session at the New England Financial Marketing Association’s Fall Conference. During the hands-on session, Shelley and Kristin will define personal branding, then dig deep into the most popular channel for...

Proud to be among the very best

We’re smiling because for the 12th consecutive year, Sundin Associates has been nominated as one of the best bank advertising/marketing agencies in Massachusetts by Banker & Tradesman. And, once again, we are among great company! You can support our agency, as well as your favorite vendors, partners, and financial institutions, by casting your vote before...

Banking on Women Conference Indiana

This November, Kristin will be joining a line up of leading women at the Indiana Bankers Association’s (IBA) Banking on Women in Conference. According to the IBA “This conference, where women take the lead, encourages professional development and leadership in your bank, while also promoting the importance of fostering relationships and inspiring women to reach...

It’s time to give better advice

CNBC recently shared a tweet with personal financial expert, Suze Orman, stating that buying coffee every day is like “peeing $1 million down the drain,” because, that money, when invested in a Roth IRA for 40 years would equal $1 million. The responses have been priceless: Buy nothing which brings you joy. Hoard your money...

Maximizing Your Personal Brand at Massachusetts Women in Banking Conference

At the 7th Annual Massachusetts Bankers Association’s Women in Banking conference, Kristin will be sharing insight and advice with attendees on how to use social media to maximize their personal brand. Studies show that a strong personal brand can improve not only sales and performance but also employee satisfaction and retention. In her session, attendees...

Quantity vs Quality – A real world test

“But, how often should I post?” is a question that has been asked countless times, in numerous blogs and conferences. And those looking for an easy answer are often frustrated. The statistics say more is better – here is one breakdown from Volusion sure to make your head spin: Facebook 1-2 times per day. HubSpot’s research found...

Controlling Your Digital Content

At the last ABA Marketing Conference, Kristin was invited to sit down with ABA SVP, Shelly Loftin, to discuss digital content, and local search. Now you can listen in to their conversation! Controlling Your Digital Content Podcast Interview with Kristin Brandt One of the greatest benefits of digital marketing is that it has a huge...

Women in Banking in Wisconsin

This April, Kristin will be joining an all-star lineup of women including Executive Coach, Sarah Noll Wilson, and “Girl Banker” Natalie Bartholomew, at the Wisconsin Bankers Association’s Women in Banking Conference. During her session, Kristin will be sharing her experiences and insights as a working mother, business owner and amateur athlete looking to keep her...

What teaching my kids about their new accounts taught me

5 minutes after explaining to our 16-year-old son the importance of keeping track of his new debit card, he left for the mall – and left the card on the kitchen counter. Opening new checking and savings accounts for our children has been an eye-opening experience for me, both as a mother and a bank...
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