In Our Opinion

Why it’s okay to wait

The Equifax breach provides an important lesson that sometimes, even in the age of instantaneous communication, it's better to say nothing at all.

Google wants you to secure your site

Recently I received a message from Google, telling me that starting in October all visitors to using Chrome would be informed that our site was not secure. And it was not going to be a subtle warning.

How Facebook’s fight against fake news is changing Page posts

Under pressure to limit the fake news (and stop ticking off users), Facebook has "removed the ability for any Page to edit how a link appears. By removing the ability to alter link metadata (i.e. headline, description, image) from all link sharing entry points on Facebook, we are eliminating a channel that has been abused...

Making the most of every opportunity

Automated email messages and 404 pages are just the beginning of the day-to-day communications generated by most financial institutions and businesses – so next time you are looking at your ATM receipts, statements, email signature, business cards and other customer communications, consider how to do more to optimize the opportunity.

How do you hashtag?

How you hashtag is up to you – just remember to do your research, be strategic, be aware of the pitfalls, and don't assume every trending topic is right for your organization.

Give Them Something Extra

Opening a package of tile samples from, I found something extra. . . a snack size pack of Mike & Ike. What does sour candy have to do with backsplash tile? Absolutely nothing – except that it caught me by surprise, injected a bit of joy and made a big impression.

Making the most of your content

By taking our time, thinking creatively, and utilizing almost all of our available channels, we were able to stretch this one piece of content out for several weeks, ensuring the maximum number of customers, partners and members of the cycling community had an opportunity to read the story.

Why I’m done with curated content

I have come to the conclusion that curated content is the social media equivalent of some energy bars – it will fill you up, but will do very little to help you in the long-term. Which is why, for the most part, I am done with curated content.

Looking back on a year of blogging

Recently, the Sundin Associates marketing blog, found under the category "Our Opinion," was awarded a Gold Davey Award by the Academy of Interactive and Visual Arts (AIVA).

How to use canned content

A market for pre-written (or canned) content has been created, with businesses subscribing to receive access to a library of content that can be shared on social media. We looked at how organizations can use canned content to best support marketing and business strategies.
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