In Our Opinion

Is someone trying to change your domain?

A "funny" thing happened to one of the Facebook Page's we manage. . . someone suggested a change to the bank's domain, potentially moving traffic from the legitimate website to a suspicious site.

What riding my bike inside taught me about gamifying banking

Kristin considers why games like Zwift work to get people to exercise and how gamification could be incorporated into another "boring but necessary" activity – banking.

How to regain control of your Facebook posts

Facebook has introduced domain verification which makes it easier for businesses to edit links from their own site – as well as promises to protect your content by preventing misuse of your domain and keeping bad actors from spreading misinformation.

How to use stock photography

Stock photos. You know you hate them. And it's easy to see why – people in stock photos are too happy (particularly about things they are looking at together on their computer), too pretty, too stylish, and too sunny. But instead of fighting stock photography, let's instead explore ways to utilize it better.

But why should I call you back?

According to SalesForLife, only 1% of cold calls actually result in meetings, and "around nine out of 10 of top-level B2B decision-makers simply do not respond to cold outreach." But each time I receive a message, I have to wonder where the real problem lies – is it with the business owner, or with the caller?

Keeping up with Mastercard®’s brand update

With the rollout of Mastercard's new branding in full swing, here's what financial institutions and others displaying the Mastercard brand mark need to know.

Why it’s okay to wait

The Equifax breach provides an important lesson that sometimes, even in the age of instantaneous communication, it's better to say nothing at all.

Google wants you to secure your site

Recently I received a message from Google, telling me that starting in October all visitors to using Chrome would be informed that our site was not secure. And it was not going to be a subtle warning.

How Facebook’s fight against fake news is changing Page posts

Under pressure to limit the fake news (and stop ticking off users), Facebook has "removed the ability for any Page to edit how a link appears. By removing the ability to alter link metadata (i.e. headline, description, image) from all link sharing entry points on Facebook, we are eliminating a channel that has been abused...

Making the most of every opportunity

Automated email messages and 404 pages are just the beginning of the day-to-day communications generated by most financial institutions and businesses – so next time you are looking at your ATM receipts, statements, email signature, business cards and other customer communications, consider how to do more to optimize the opportunity.
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