Category

In Our Opinion

Why I won’t call you back (a real world example)

Breaking down a recent cold call received, Kristin wonders – is the problem with the call or the caller?

But is it a blog?

Preparing to teach this year's Content Marketing class at ABA Bank Marketing School, I found myself reflecting on the nature of most business & bank blogs, and whether they are, in fact, blogs.

ADA Compliance – Where We Stand

With regulations still pending, banks and credit unions are in a funny place when it comes to ADA compliance – do they dedicate resources towards bringing their sites and related technology in-line with (WCAG) 2.0 AA standards, or do they "wait and see" and risk litigation?

Why aren’t people opening accounts online?

We consider a recently released bit of data, and whether it brings us to the right conclusion.

Is someone trying to change your domain?

A "funny" thing happened to one of the Facebook Page's we manage. . . someone suggested a change to the bank's domain, potentially moving traffic from the legitimate website to a suspicious site.

What riding my bike inside taught me about gamifying banking

Kristin considers why games like Zwift work to get people to exercise and how gamification could be incorporated into another "boring but necessary" activity – banking.

How to regain control of your Facebook posts

Facebook has introduced domain verification which makes it easier for businesses to edit links from their own site – as well as promises to protect your content by preventing misuse of your domain and keeping bad actors from spreading misinformation.

How to use stock photography

Stock photos. You know you hate them. And it's easy to see why – people in stock photos are too happy (particularly about things they are looking at together on their computer), too pretty, too stylish, and too sunny. But instead of fighting stock photography, let's instead explore ways to utilize it better.

But why should I call you back?

According to SalesForLife, only 1% of cold calls actually result in meetings, and "around nine out of 10 of top-level B2B decision-makers simply do not respond to cold outreach." But each time I receive a message, I have to wonder where the real problem lies – is it with the business owner, or with the caller?

Keeping up with Mastercard®’s brand update

With the rollout of Mastercard's new branding in full swing, here's what financial institutions and others displaying the Mastercard brand mark need to know.
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