In Our Opinion

Why I won’t read your email (or, why you shouldn’t buy email lists)

Kristin contemplates recent plumbing-related solicitations and how they perfectly illustrate why cold email doesn't work.

Facebook Pages are Changing. Again.

Facebook is rolling out more changes – including a way for consumers and competitors to see what businesses are advertising, and a new look to Pages.

Do you set your “out of office” message?

For Kristin, the answer is yes if she is truly not going to be responding to an email in a timely fashion (as in a few days, not a few hours). But in those cases when she is working, but not in the office, either at a conference or visiting a client, the answer is...

Why I won’t call you back (a real world example)

Breaking down a recent cold call received, Kristin wonders – is the problem with the call or the caller?

But is it a blog?

Preparing to teach this year's Content Marketing class at ABA Bank Marketing School, I found myself reflecting on the nature of most business & bank blogs, and whether they are, in fact, blogs.

ADA Compliance – Where We Stand

With regulations still pending, banks and credit unions are in a funny place when it comes to ADA compliance – do they dedicate resources towards bringing their sites and related technology in-line with (WCAG) 2.0 AA standards, or do they "wait and see" and risk litigation?

Why aren’t people opening accounts online?

We consider a recently released bit of data, and whether it brings us to the right conclusion.

Is someone trying to change your domain?

A "funny" thing happened to one of the Facebook Page's we manage. . . someone suggested a change to the bank's domain, potentially moving traffic from the legitimate website to a suspicious site.

What riding my bike inside taught me about gamifying banking

Kristin considers why games like Zwift work to get people to exercise and how gamification could be incorporated into another "boring but necessary" activity – banking.

How to regain control of your Facebook posts

Facebook has introduced domain verification which makes it easier for businesses to edit links from their own site – as well as promises to protect your content by preventing misuse of your domain and keeping bad actors from spreading misinformation.
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