While we are still processing the deluge of information and ideas we received during the conference, here are some of our preliminary takeaways.

When left to its own devices, Google will rely on information provided to them by visitors – and visitors are becoming increasingly reliant on the information provided to them by Google My Business. How can you ensure the information is accurate?

Facebook is rolling out more changes – including a way for consumers and competitors to see what businesses are advertising, and a new look to Pages.

For Kristin, the answer is yes if she is truly not going to be responding to an email in a timely fashion (as in a few days, not a few hours). But in those cases when she is working, but not in the office, either at a conference or visiting a client, the answer is...

Preparing to teach this year's Content Marketing class at ABA Bank Marketing School, I found myself reflecting on the nature of most business & bank blogs, and whether they are, in fact, blogs.

With regulations still pending, banks and credit unions are in a funny place when it comes to ADA compliance – do they dedicate resources towards bringing their sites and related technology in-line with (WCAG) 2.0 AA standards, or do they "wait and see" and risk litigation?