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In Our Opinion

An editorial calendar can help

There is no question that the biggest challenge when it comes to creating a robust social media strategy is content. (Say it with me – content is king, content rules, content, content, content). But knowing you need good content, and creating that content on a consistent basis, are two different things. And here is something...

Should you pay to promote your post?

If you are a Facebook administrator, you may have noticed a new “Promote” button appearing next to your most recent Page posts. Clicking on the button, you will be presented with a drop down menu of options where, as administrator, you can choose to pay to promote your post and, ultimately, gain more views. But...

Getting a Handle on @Twitter

Readers of the June edition of ABA Bank Marketing magazine will find several great case studies of how community banks Baylake Bank, Avidia Bank and North Jersey Community Bank, are utilizing the micro-blogging service, Twitter. Accompanying the article is a sidebar by our own Kristin Brandt explaining her hesitancy to recommend the service to clients:...

Is your content Pin-able?

With Pinterest growing at an astounding, albeit slightly slowing rate, it’s critical for marketers to take a look at the social channel to determine if, and how, they can leverage the new opportunity to reach the site’s nearly 18.7 million users. For those unfamiliar, Pinterest is a free service which allows users to organize and...

Maximizing Your Digital Presence

On Sunday, September 23rd, Kristin Brandt will be joining Jason Kincy, Vice President, Marketing Director at Arvest Bank to conduct an interactive workshop designed to help attendees gain a clear understanding of what it takes to develop and coordinate a digital presence. The four-hour workshop leads into the American Bankers Association’s annual Marketing Conference ,...

Don’t fear the comments

By Kristin Sundin Brandt As published in New England Financial  Marketing Association EDGE e-newsletter As one who regularly speaks with businesses on the subject of how they can utilize social media channels such as Facebook, I’ve heard many concerns. But the question I am asked most often is… “What if someone says something bad about...
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