Category

In Our Opinion

Write once. Publish everywhere.

Whether we are authoring a newsletter article, newspaper editorial, or personal or professional blog, we write, it is assumed, because we want to be read. But how do we ensure that those who are most likely to be interested in our content can find it? Write it once. Publish everywhere. Of course “everywhere” is going...

Feeding the machine

As professional communicators, our job is to create content on an ongoing basis, and while it’s easy to focus on keeping your organization’s social channels up to date, the need for content goes far deeper. For financial institutions there are print and e-mail newsletters, statement stuffers or messages, e-statement tabs and Online Banking splash pages,...

Why we love going behind the scenes

This is one shot of where I work – looking down If you visited LinkedIn on Tuesday, you may have noticed the site is giving visitors a peek at the workspaces of well-known business people including Arianna Huffington, Richard Branson and Prime Minister David Cameron. I love this idea, because like so many others, I...

Why buy a domain?

As a blogger – both personally and professionally – you can imagine that I get sent quite a few blogs to check out, and am regularly reminded how many unique, talented voices can be discovered thanks to the internet. Throughout the blogosphere, there are people sharing their passion for food, fitness, fashion, film, fiction, family,...

It’s hip to be square

A funny thing has happened to images – suddenly it’s, as Huey Lewis would say, “hip to be square.” Look around and you will see what I mean. Tiny favicons at the top of your favorite web browser; icons displayed on websites; profile pictures on Facebook, LinkedIn, Twitter & Pinterest; apps, bookmarks, even photographs taken...

Are 5Ks the new fundraiser?

In the past year I have contributed to several local charities including the Boston Harbor Islands, MetroWest YMCA, The Family Van, the Ashland Redevelopment Authority, and on Tuesday, the YMCA, Cultural Council and Education Foundation in Needham. And I did it all simply by strapping on my running sneakers and participating in, 5 (and 10)K...

An editorial calendar can help

There is no question that the biggest challenge when it comes to creating a robust social media strategy is content. (Say it with me – content is king, content rules, content, content, content). But knowing you need good content, and creating that content on a consistent basis, are two different things. And here is something...

Should you pay to promote your post?

If you are a Facebook administrator, you may have noticed a new “Promote” button appearing next to your most recent Page posts. Clicking on the button, you will be presented with a drop down menu of options where, as administrator, you can choose to pay to promote your post and, ultimately, gain more views. But...

Getting a Handle on @Twitter

Readers of the June edition of ABA Bank Marketing magazine will find several great case studies of how community banks Baylake Bank, Avidia Bank and North Jersey Community Bank, are utilizing the micro-blogging service, Twitter. Accompanying the article is a sidebar by our own Kristin Brandt explaining her hesitancy to recommend the service to clients:...

Is your content Pin-able?

With Pinterest growing at an astounding, albeit slightly slowing rate, it’s critical for marketers to take a look at the social channel to determine if, and how, they can leverage the new opportunity to reach the site’s nearly 18.7 million users. For those unfamiliar, Pinterest is a free service which allows users to organize and...
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