Our stock and trade here at the agency is ideas. Big ideas for integrated, multi-channel campaigns. Small ideas for program ads and giveaways. And ideas of all sizes in between. But what inspires these ideas? The answer, of course, is everything. The trick is drawing on these sources of inspiration – you know, everything –...
Whether we are authoring a newsletter article, newspaper editorial, or personal or professional blog, we write, it is assumed, because we want to be read. But how do we ensure that those who are most likely to be interested in our content can find it? Write it once. Publish everywhere. Of course “everywhere” is going...
With Pinterest growing at an astounding, albeit slightly slowing rate, it’s critical for marketers to take a look at the social channel to determine if, and how, they can leverage the new opportunity to reach the site’s nearly 18.7 million users. For those unfamiliar, Pinterest is a free service which allows users to organize and...
On Sunday, September 23rd, Kristin Brandt will be joining Jason Kincy, Vice President, Marketing Director at Arvest Bank to conduct an interactive workshop designed to help attendees gain a clear understanding of what it takes to develop and coordinate a digital presence. The four-hour workshop leads into the American Bankers Association’s annual Marketing Conference ,...
By Kristin Sundin Brandt As published in New England Financial Marketing Association EDGE e-newsletter As one who regularly speaks with businesses on the subject of how they can utilize social media channels such as Facebook, I’ve heard many concerns. But the question I am asked most often is… “What if someone says something bad about...
