A Sweet Cycling Kit

When our friends at Farfar’s Danish Ice Cream Shop wanted a new kit to celebrate their 40th anniversary, their love of cycling and, of course, ice cream, we were happy to scoop up something special. The new kits from Garneau feature a design inspired by their Danish heritage, while still making riders scream for ice cream with...

How to encourage recommendations & reviews

According to BrightLocal, 85% of consumers read reviews for local businesses, with 91% of those aged 18-34 saying they trust online reviews as much as personal recommendations. Given the growing importance of reviews, how do we encourage customers to leave reviews and recommendations? It turns out that, according to the same survey, 68% of customers...

Supporting Team Perry

In 2017, Kristin joined Team Perry, a Pan-Mass Challenge (PMC) team with the mission to eliminate gastrointestinal cancers – which represent almost 1/4 of all new cancer diagnosis, and 1/3 of cancer deaths, each year – by funding research and treatment programs at Dana-Farber Cancer Institute. Started in 2001 by Melissa Jacoby after the loss...

A new website for the Bike Guy

As Steve the Bike Guy approached the 5th anniversary of opening the Velo Studio in Sherborn, it was time to clean up the workshop, and his website. Visitors to the site will notice several big changes, including larger images, new navigation and the vibrant palette utilized in all of Steve’s branding including kits (jerseys and...

Always Be Branding

Building brand recognition takes time - and resisting the temptation to "mix it up" - but with patience and consistency the results speak for themselves.

What riding my bike inside taught me about gamifying banking

Kristin considers why games like Zwift work to get people to exercise and how gamification could be incorporated into another "boring but necessary" activity – banking.

Wrapping the Velo Studio van

When Kristin's husband, Steve the Bike Guy, purchased a van for the Velo Studio, one thing was clear – it was going to be wrapped. The resulting design, which was executed by the skilled team at SpeedPro, incorporates elements of the Velo Studio's branding, while also including logos from organizations sponsoring the Steve the Bike Guy...

Behind the scenes at the PMC Safety Video

A recent video shoot in support of the Pan-Mass Challenge is a reminder that filming can be fun and exciting, as well as nerve-wracking, physically uncomfortable and time-consuming.

Give Them Something Extra

Opening a package of tile samples from, I found something extra. . . a snack size pack of Mike & Ike. What does sour candy have to do with backsplash tile? Absolutely nothing – except that it caught me by surprise, injected a bit of joy and made a big impression.

Making the most of your content

By taking our time, thinking creatively, and utilizing almost all of our available channels, we were able to stretch this one piece of content out for several weeks, ensuring the maximum number of customers, partners and members of the cycling community had an opportunity to read the story.
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