Sundin News

Brandt to join ABA Marketing School

By February 13, 2017 August 19th, 2020 No Comments

This Spring, Kristin Sundin Brandt will join the faculty at the ABA Bank Marketing School in Atlanta, an intensive program designed to provide bankers with “an in-depth understanding of their strategic role in generating revenue for their organization.”

During the week-long program, students work together to develop “a competitive strategy that incorporates branding and communications, revenue generation planning, product management, risk management, customer experience and sales and service.”

A graduate of the program, Kristin will be instructing students on Content Marketing fundamentals, setting the stage for additional classes on Social Media Marketing and PR/Communications.

Content Marketing
An effective content marketing strategy works as an integral part of any marketing/communications strategy to connect your bank with customers, prospects and the community through a variety of channels. You’ll identify the critical components to build a strategy for your bank including establishing goals, identifying the target audience(s), sourcing and distributing the content, and defining success.