By

Kristin Brandt

Photography tips for the non-photgrapher

Whether for a press release, annual report, or social media update, the reality is photography plays an important part in any communications strategy. And while it would be ideal to have a professional photographer available at all events – both corporate and community-related – most organizations are faced with taking a “DIY” approach to photography....

Briefing from the Social Media Front

Last week I had the pleasure of giving the over 500 attendees of COCC’s 2013 Client Conference a “briefing from the social media front.”During the session we reviewed current trends, how not to get caught up in the social media hype, and how banks and credit unions can develop a smart strategy for their organization.

Why all the hate for QR codes?

Within many of the marketing/advertising/social media online circles I frequent, I have noticed a common theme when it comes to the subject of QR (Quick Response) codes in advertising. And that theme is – when in doubt, don’t. Or, just don’t forget the doubt. It can be easy to forget that these opinions don’t necessarily...

What message are you sending?

Standing in line at one of our local eateries, my eye was drawn to a sign on the counter that read “I can only please one person per day! Today isn’t your day. . .  and tomorrow doesn’t look good either!” It’s not the first time I’ve seen the sign, nor is it only time...

Don’t blame PowerPoint

Having just wrapped up my presentation at the Indiana Bankers Association’s 2013 Mega Conference, now seems as good a time as any to tackle a topic that has been on my mind for a while now. PowerPoint. Or, more specifically, how much people HATE PowerPoint. There are many good reasons to dislike PowerPoint, but I’m...

Should you automate your content?

During a recent girls trip to St. Louis for the Color Run, my friend caught me eavesdropping on a telephone call in the row behind us on the plane (I know, so rude, but some conversations are hard to ignore). Judging from the one side I could hear, it sounded like a marketing person was...

New jerseys for the bike guy

I read an article on LinkedIn recently about why it was good to do free jobs – of course given how LinkedIn only lets you see updates from the last three days, now when I need the article I can’t find it. But if I remember the article correctly, the general idea was that unpaid...

Don’t be tone deaf

I think we can all agree it has been a terrible week. There are no words for the heartbreak and pain many of us are feeling in the wake of the Boston Marathon bombings and ensuing manhunt. But even as our community comes together, there is a risk that companies can appear tone-deaf or worse...

The impact of customer satisfaction

It is understood within the financial industry that the first 90 days after a new product is purchased are a critical time for cross-selling additional products or services. It is why so many organizations direct their efforts towards developing onboarding programs designed to increasing wallet share and customer profitability. But within the onboarding equation, how...

Rewriting my LinkedIn Summary

I wrote recently about my dissatisfaction with my LinkedIn profile, and more specifically, the Summary section. After many rewrites and re-readings I have (finally) posted a new description – but before the “big reveal” let’s discuss what I wanted to change.
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