By

Kristin Brandt

What’s in a corporate identity?

Taking a look at some recent corporate identity redesigns, it’s hard not to notice a trend – everything is starting to look a little flat. The new Microsoft logo with it’s simple form, colors and san serif font, is a perfect example of the trend:

What’s in a name?

You have to give credit to the agency (Arnold Worldwide) which, faced with creating commercials for the recently renamed Sovereign Bank, came up with idea of embracing the potential pronunciation problem – Santander. “Hi! We’re Santander Bank, and we look forward to getting to know you. The only thing is we’ve noticed people have trouble saying Santander…” (Listen to...

Thank you for making us a star!

Sundin Associates Wins 5th Gold as Best Bank Marketing Firm in Massachusetts Sundin Associates is once again the top choice of readers of Banker & Tradesman and has been awarded the trade publication’s 2013 Gold Award as the Best Bank Marketing Firm in Massachusetts.

But what can I share on LinkedIn?

So you are on LinkedIn. You’ve crafted a well-written summary; found a professional profile picture, and added your employment and education history. You’ve scrolled through the list of “People you may know,” sent personalized connection requests, followed companies and joined groups. And now you want to know. . . What next? Or, more specifically, what...

Sundin captures three web awards

Sundin Associates, a Natick-based marketing and advertising agency, merited high honors in two recent Web competitions.

Do awards matter?

Several years ago, as I listened to Marketing Over Coffee, one of my favorite marketing-related podcasts, hosts Chris and John shared a very simple piece of advice. If you are waiting for someone to drop an award in your lap, you are going to be waiting for a long time. Or, to be more specific,...

How mobile is your website?

If you are reading this on a computer screen, it may be hard to tell, but our site utilizes a WordPress template that allows the content and design to be automatically resized depending on the size of the screen used to view it. So for example, this is how our site looks on desktops, laptops,...

A bad day for debit cards

All I wanted was a sesame bagel with cream cheese. But as one who never carries cash, finding my breakfast this morning was a bit more challenging than I could have anticipated. At my first stop, a local bagel shop in my hometown, I was faced with a handwritten sign stating “Cash Only.” Confirming that...

Two industries. Many similarities.

Last week I was welcomed as the featured speaker at the 2013 Business Meeting of GM’s Women’s Retail Network. And while it may seem odd for someone who specializes in financial marketing to address a roomful of auto dealers, through conversations with those in attendance I immediately discovered that our two industries had many similarities.

The power of an apology

Imagine a man comes to your hotel room, carting a bucket of water, to ask if you need your toilet flushed. This was the surreal moment I found myself having on Tuesday when, due to a water main break, the guests at the MGM Grand Detroit lost water to their rooms.
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