By

Kristin Brandt

Finding great talent online

One of the great blessings of the internet, and more specifically, social media has been the ability to find talented individuals whom, in the past, I would never have the opportunity to meet. And few things give me greater pleasure than when I have an opportunity to work with, and pay, these individuals for their...

Are you happy with your LinkedIn profile?

The irony of the idea that I am speaking regularly to clients about how their institution and their employees can utilize LinkedIn to promote their business is that I’m not entirely happy with my profile.

Can you organize inspiration?

Our stock and trade here at the agency is ideas. Big ideas for integrated, multi-channel campaigns. Small ideas for program ads and giveaways. And ideas of all sizes in between. But what inspires these ideas? The answer, of course, is everything. The trick is drawing on these sources of inspiration – you know, everything –...

Write once. Publish everywhere.

Whether we are authoring a newsletter article, newspaper editorial, or personal or professional blog, we write, it is assumed, because we want to be read. But how do we ensure that those who are most likely to be interested in our content can find it? Write it once. Publish everywhere. Of course “everywhere” is going...

Feeding the machine

As professional communicators, our job is to create content on an ongoing basis, and while it’s easy to focus on keeping your organization’s social channels up to date, the need for content goes far deeper. For financial institutions there are print and e-mail newsletters, statement stuffers or messages, e-statement tabs and Online Banking splash pages,...

Why we love going behind the scenes

This is one shot of where I work – looking down If you visited LinkedIn on Tuesday, you may have noticed the site is giving visitors a peek at the workspaces of well-known business people including Arianna Huffington, Richard Branson and Prime Minister David Cameron. I love this idea, because like so many others, I...

Why buy a domain?

As a blogger – both personally and professionally – you can imagine that I get sent quite a few blogs to check out, and am regularly reminded how many unique, talented voices can be discovered thanks to the internet. Throughout the blogosphere, there are people sharing their passion for food, fitness, fashion, film, fiction, family,...

It’s hip to be square

A funny thing has happened to images – suddenly it’s, as Huey Lewis would say, “hip to be square.” Look around and you will see what I mean. Tiny favicons at the top of your favorite web browser; icons displayed on websites; profile pictures on Facebook, LinkedIn, Twitter & Pinterest; apps, bookmarks, even photographs taken...

Are 5Ks the new fundraiser?

In the past year I have contributed to several local charities including the Boston Harbor Islands, MetroWest YMCA, The Family Van, the Ashland Redevelopment Authority, and on Tuesday, the YMCA, Cultural Council and Education Foundation in Needham. And I did it all simply by strapping on my running sneakers and participating in, 5 (and 10)K...

An editorial calendar can help

There is no question that the biggest challenge when it comes to creating a robust social media strategy is content. (Say it with me – content is king, content rules, content, content, content). But knowing you need good content, and creating that content on a consistent basis, are two different things. And here is something...
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