A new website for First County Advisors

The Wealth Management Division of First County Bank, First County Advisors, was established in 1995 to meet the growing need for trusted, accessible financial planning and investment management resources in lower Fairfield County and beyond.

A few years ago, First County Advisors worked with a local agency to establish a new branding, which was primarily communicated through print and collateral materials. When it was time to translate the established branding into the digital space, the Bank turned to Sundin Associates.

Our goal was to create an online presence that supported First County Advisor’s branding by leveraging the materials that had been developed, while also positioning the organization for future growth.

Utilizing WordPress, we developed a responsive website that maximized the available content and brand standards. To better serve visitors we included a tool from UserWay to assist visitors with vision or physical limitations, while also working to meet WCAG 2.1 Level A & AA standards.

A scan by SiteImprove shows the First County Advisors site received a stellar score for accessibility – the industry benchmark for finance, insurance & real estate is 72.2 out of 100.

With the site now launched, we will be working with First County Advisors and the Bank to introduce new resources, and to keep the content fresh and current.

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